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—<br />

—<br />

i<br />

)<br />

'Eyes of Laura Mars'<br />

correction<br />

nSnl^C Icf in TlOnVOt*<br />

A^" article in the Monday (21) issue<br />

liailUa ISi 111 UCllYCi<br />

of BOXOFFICE contained a reference<br />

DENVER— •Eyes of Laura Mars," psy- »« "»he late Bert Pollard."<br />

chic thriller from Columbia, enjoyed a Mr. Pollard is still "alive and kickstrong<br />

debut here, rising to 350 on the '"g-" reports his stepdaughter Peggj<br />

barometer. It was not enough, however, to Lee Pollard.<br />

unseat "Revenge of the Pink Panther." We sincerely apologize to the Polwhich<br />

rode high in its second week with 'ard family and their friends for the<br />

450. Other new films were "The Driver." ^"or.<br />

from 20th Century-Fox. and "Warlords of -<br />

Atlantis." another Columbia release, gm^ I T\<br />

'<br />

••Heaven Can Wait" still held strong with<br />

bUpermail Preilliere<br />

260 in Its eighth week. Tne low spots were 1<br />

"^""<br />

r^.;'Si-^;!;\m."" ""<br />

To Benefit the ADA<br />

„ c 'j^^^'^r '/ '^?' „ ^, ,<br />

BURBANK—A sala invitational pr^<br />

Century 21 Sgt. Pepper's<br />

Bond (Univ), 5th wk 130<br />

.<br />

micre<br />

r<br />

of<br />

,,,<br />

Warner<br />

t.<br />

Bros.<br />

.r.<br />

Superman<br />

,,<br />

will<br />

"""^ ^^ ^eld at the Chinese Theatre in Holh-<br />

'^slory '(CoiK 3rd''w'k°'''^'^''V^"'''^''<br />

Continemal—Revenge ol the Pink Panther<br />

.160<br />

WOOd December 14 at 7:30 p.m. for thc<br />

UA Film Helps Build<br />

'Mountain of Pennies'<br />

DENVER—John Dobson.<br />

Rocky Mountain<br />

division manager for United Artists,<br />

thinks he has hit on successful idea for<br />

a<br />

Coopel—Eyes "of Laura Mars (CoijV 1st wk.::::::::350 benefit of the American Diabetes Ass'n s<br />

Esquire—Cat and Mouse (SRL 4th wk 120 Southern California affiliate, it was an-<br />

2 Heaven Can Wait<br />

(Para), 8th wk 260 nounccd<br />

t<br />

bv Mrs. Leonard Shapiro, chair-<br />

University Hills 1, j , ».<br />

•<br />

o,<br />

"rir'wk"'"' ^-^°""'"' """'^ '^ PO woman of the event.<br />

''" A supper party in the grand ballroom<br />

^ Sll^S^^r^rior^poons Animal House<br />

(Univ), 3:d -.vk .200 of the Beverly Wilshire Hotel will be held<br />

_<br />

'^<br />

JS^sZHJ^uSd'^ni^c^id FeeriBV,:<br />

immediately following the premiere.<br />

6<br />

^" '^''S- Shapiro also announced that proist<br />

7 ^thla^es—Warlords ol Atlantis (C:i),<br />

wk 175 ceeds from the affair will go to the research<br />

8 1st wk theatres The Driver (20th-Fox), 110 j<br />

.<br />

theatres—Hooper (WB), 4th 225 wk in programs<br />

i.<br />

hospitals<br />

i<br />

and 9 universities<br />

throughout Southern California. Mrs. Shapiro<br />

is being assisted by Mrs. Shirley Fire-<br />

AlbumS,<br />

'''^'n-<br />

Books, Cconera ADA's past chairwoman and adviser.<br />

Prizes at 'Eyes' Sneak<br />

^'^^' ^,<br />

^^^ '^'"'^'''<br />

* Firestem. Frank '"T'n^^ Wells. Gordon Stulberg. f^u^"''<br />

TUCSON— A highly successful invitap^^,<br />

R^dnick. Bruce Ramer. Herbert Pearltional<br />

preview of "Eyes of Laura Mars" ^on. William Louchheim jr.. Clare Avnet.<br />

was promoted by Plitfs Catalina Theatres"<br />

Romelle Dunas. Chester Firestein. Fred<br />

manager Danny Rosenow Tuesday (1) at<br />

Carr and Ma.x Medvin.<br />

^'<br />

'<br />

Tickets for the lavish '•Superman" pre-<br />

Columbia Pictures sponsored the gala, ^igre are to be priced at $100 with prepresented<br />

by the Catalina and KTKT Ra-<br />

^jgre and supper partv tickets selling for<br />

jp5<br />

dio. The latter distributed 400 free passes<br />

through a listener call-in competition. Each<br />

^Superman." which stars Marlon Brando,<br />

winner was awarded two tickets, a sound-<br />

^^^^ Hackman. Valerie Perrine and Christrack<br />

album, T-shirts and a copy of the<br />

,^p^^,_. ^^^^ .^ ,^^ ,.^1^ ^^,^ .^ ^^ ^l^^_<br />

ander Salkind presentation of a Richard<br />

The Catalina contributed 200 invitational Donner film for Warner Bros, release. Ilya<br />

seats to the Tucson press, radio and TV.<br />

A third block of 200 free seats was profji^^<br />

produced<br />

Salkind is the executive<br />

bv Pierre<br />

producer<br />

Spengler<br />

of<br />

and<br />

the<br />

divided<br />

by record and book stores. rected by Richard Donner from the story<br />

A grand award, given through a drawing by Mario Puzo and the screenplay by Puzo,<br />

onstage, was a $600 Nikon FM camera David Newman. Leslie Newman and Robdonated<br />

by Columbia. A University of Ari- ert Benton.<br />

zona student. Stacy Augistine. was the lucky<br />

winner. Picking the winning entry from a<br />

KTKT box was Catalina's assistant manager<br />

Lynne Camp, aided by disc jockey<br />

Kirk Russel.<br />

Ed Alexander, energetic and popular<br />

KTKT program director, served as emcee,<br />

wowing the audience, which nearly filled<br />

the 800-seat auditorium.<br />

Rosenow has been Catalina's manager foi<br />

15 months. He was manager of Plitt's Cine<br />

El Dorado, then helmed the circuit's Miracle<br />

Drive-In for a while before taking a<br />

leave to gain an associate degree in management<br />

at Pima Community College. "I'm<br />

home now," beams thc affable Rosenow.<br />

"I love the Catalina." Bill Colendine is a<br />

manager-trainee.<br />

Coordinating a charity promotion for<br />

L'A's "Revenge of the Pink Panther"<br />

are KLAK Radio's general manager<br />

Bob Prangley. left, Re-Max realtor<br />

Russ Mann (in Pink Panther costume)<br />

and John Dobson, UA division manager,<br />

who is standing behind Bo-Golden<br />

Honey, a horse auctioned to raise<br />

money for Children's Hospital.<br />

the promotion of his company's pictures.<br />

"The trick." he says, "is to think of your<br />

favorite charity, tie it in with a good film<br />

and the results will be many-fold." Recently<br />

one of his projects, a golf tournament<br />

for which entrants were required to "bring<br />

loads of wheat to be sold for charity." netted<br />

over $35,000. To top this. Dobson conceived<br />

a tie-in with UA"s "Revenge of the<br />

Pink Panther." The theme was "The Pink<br />

Panther wants your pennies—Let's build a<br />

mountain of pennies for Children's Hospital!"<br />

Resultant<br />

media exposure was "unbelievable,"<br />

said Dobson. Monetary results are<br />

still to come in. but Dobson expects donations<br />

will exceed $75,000.<br />

To accomplish his dream. Dobson approached<br />

Re-Max. a group of 480 realtors<br />

in the Rocky Mountain region. The first<br />

meeting, attended by 150 Re-Max salesman,<br />

generated so much enthusiasm that<br />

$7,000 was earned before the campaign<br />

had actually started. One item that got<br />

(Continued on page W-1

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