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‘The day was<br />
characterised by patience<br />
and good humour – not<br />
something you<br />
necessarily associate<br />
with pop music’<br />
12<br />
While Sir Bob gives a pointer<br />
to UK singer Seal (together,<br />
left), Ellie Goulding gets down<br />
to business (above). After a<br />
call from her friend Sir Bob,<br />
Tracey Emin promptly created<br />
the single’s artwork (right),<br />
which comprises the neon<br />
words “Faith” “Love…”<br />
“Trust” “You” “Me” “And”<br />
“The” “World”. It is, he told<br />
HELLO!, “very clear and to<br />
the point”<br />
death in every tear,” and: “No peace<br />
and joy this Christmas in West<br />
Africa/The only hope they’ll have<br />
is being alive.”<br />
Sir Bob describes the atmosphere<br />
in the studio as extraordinary: “The<br />
artists were nervous, because these<br />
are their peers and some of them<br />
sell way more music than others.<br />
But they had all given up so much<br />
to be there.<br />
“Bastille cancelled two stadium<br />
shows in Seattle and Vancouver to<br />
come back. I said, ‘Don’t do that –<br />
look after your careers.’ But they<br />
said, ‘No we’re coming!’ And they<br />
flew back from Dallas, stayed awake<br />
all day and did their two lines.<br />
“And you’ve got to be at the top<br />
of your game. I mean, they were<br />
singing in front of Bono! Rita Ora<br />
had to do her recording at 7am<br />
because she had to be in<br />
Manchester for BBC’s The Voice [the<br />
singer will be a coach on the new<br />
series]. She did an immense<br />
performance and nobody can sing<br />
at seven in the morning.<br />
“Ed Sheeran had done a gig in<br />
Berlin the night before, rushed<br />
back, then left at 2pm to do a gig in<br />
Stuttgart that night. Sinéad<br />
O’Connor waited around the whole<br />
day and her part held so much<br />
passion and rage – she literally<br />
lunged at the microphone, and so<br />
did Bono. It must be an Irish thing.”<br />
One Direction chose to sing the<br />
opening line together.<br />
“They rehearsed it as a whisper,<br />
which is hard to do as a group,” says<br />
Sir Bob. “But it eases you into the<br />
song and then the track just builds<br />
and builds. They gave up the one<br />
day off they’ve had in months to do<br />
it. Harry Styles is a mate of one of my<br />
kids. I talked to him in Los Angeles<br />
and he got the other guys to do it.”<br />
Pop critics have praised the vocal<br />
talents of the artists on the<br />
recording and there are plans to<br />
release different mixes and even<br />
solo versions of the single.<br />
“A lot of the artists sang the<br />
whole track so they could get into it<br />
for their line,” explains Sir Bob. “So<br />
now we can put out some of these<br />
different versions – solos, duets, an<br />
all-girl or all-boy mix.”<br />
THE BIG PICTURE<br />
Celebrated photographer Brian<br />
Aris took shots of the event, as he<br />
did for the original recording.<br />
Also speaking exclusively to<br />
hello!, he recalls how stars<br />
including George Michael, Sting,<br />
Boy George, Status Quo and U2<br />
had gathered at 1984’s recording.<br />
“It was hard to believe that 30<br />
years ago I had walked in the same<br />
doors wondering who would<br />
actually show up at the calling of a<br />
Boomtown Rat to make a record to<br />
raise money for famine victims<br />
in Ethiopia. Of course, all