2009 Corporate Responsibility Report - Acer Group

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Acer Corporate Responsibility Report 2009 It's Time for Corporate Responsibility 13 History and Development 14 Product and Market Distribution 14 Brand Positioning and Market Recognition 15 Organization and Corporate Responsibility Management 16 CR Policies and Integrated Strategies 18 Communication Channels with Acer's Stakeholders and Tasks 1 It's Time for Corporate Responsibility 12
Acer Corporate Responsibility Report 2009 It's Time for Corporate Responsibility It's Time for Corporate Responsibility History and Development Acer was founded in Taiwan in 1976 and positioned as a computer maker; it's now a multinational namebrand specializing in information products marketing and services. Statistics by Gartner, a famed information technology research and advisory firm, showed that Acer is now in the second most influential notebook label and the world's number two place in PC market in 2009. The company registered a 30%-plus growth in 2008 and 2009 in the international notebook computer market – a production focus for Acer's line of products. Its global market share was figured at 18.9%; PC, 12.7%. Its turnover grew by 28.9% compared to that of last year, figuring the fastest growth among the world's 5 foremost computer technology players. Financially, Acer operates on its own reserves without any government backing. Its consolidated revenue for year 2009 was NT$ 573.98B (US$17.9B) representing 5% annual growth and operating income of NT$15.34B (US$479M) with 9% annual growth. Both of these 2009 statistics hit historic highs. The 2009 profits-after-tax (PAT) was NT$11.35B (US$354M), which includes relatively minor income investment disposal and comprises almost in entirety of Acer's core business income. Excluding investment disposal gains, the 2009 PAT represents 29% growth over 2008. Meanwhile, 2009 earnings-per-share (EPS) was NT$4.3. These substantial operating performances are a triumphant testimony to Acer's extraordinary management framework that supports substantial growths in midst of a worldwide slump; they also illustrate Acer's victory in launching the "multi-brand strategy" and "new operating model." 2009 2008 Consol. Revenue NT$573.98B NT$546.27B Operating Income NT$15.34B NT$14.07B PAT NT$11.35B NT$11.74B For 2010, we at Acer hope to increase our PC shipment by 30% to 35%; notebook computer sales, 40% to 45%; revenue growth, 20% to 25%. For its medium-term goal, the company aims at becoming world's number one computer name-brand, securing 20% of the global market share. As the ICT phases into the age of 4C's – where computer, communication, consumer electronics and content are effectively integrated – the company is poised to focus on upgrading its brand value by virtue of Taiwan's robust information and communication offerings and talents from around the world; it's also ready to leverage its influence as an ICT leader, to create a brand-new prospect for the 21st-century sustainable information community. PC Shipment 2009 2008 Approximately 40 million sets Approximately 31 million sets Market Share 12.7% 10.3% Global Market Share Ranking 2 3 EPS NT$4.3 NT$4.7 13
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