2009 Corporate Responsibility Report - Acer Group

Acer Corporate Responsibility Report 2009
It's Time for Corporate Responsibility
It's Time for Corporate
Responsibility
History and Development
Acer was founded in Taiwan in 1976 and positioned as a computer maker; it's now a multinational namebrand
specializing in information products marketing and services. Statistics by Gartner, a famed information
technology research and advisory firm, showed that Acer is now in the second most influential notebook label
and the world's number two place in PC market in 2009. The company registered a 30%-plus growth in 2008
and 2009 in the international notebook computer market – a production focus for Acer's line of products. Its
global market share was figured at 18.9%; PC, 12.7%. Its turnover grew by 28.9% compared to that of last year,
figuring the fastest growth among the world's 5 foremost computer technology players.
Financially, Acer operates on its own reserves without any
government backing. Its consolidated revenue for year 2009 was
NT$ 573.98B (US$17.9B) representing 5% annual growth and
operating income of NT$15.34B (US$479M) with 9% annual growth.
Both of these 2009 statistics hit historic highs.
The 2009 profits-after-tax (PAT) was NT$11.35B (US$354M),
which includes relatively minor income investment disposal and
comprises almost in entirety of Acer's core business income.
Excluding investment disposal gains, the 2009 PAT represents 29%
growth over 2008. Meanwhile, 2009 earnings-per-share (EPS) was
NT$4.3. These substantial operating performances are a triumphant
testimony to Acer's extraordinary management framework that
supports substantial growths in midst of a worldwide slump; they
also illustrate Acer's victory in launching the "multi-brand strategy"
and "new operating model."
2009 2008
Consol. Revenue NT$573.98B NT$546.27B
Operating Income NT$15.34B NT$14.07B
PAT NT$11.35B NT$11.74B
For 2010, we at Acer hope to increase our PC shipment by 30%
to 35%; notebook computer sales, 40% to 45%; revenue growth,
20% to 25%. For its medium-term goal, the company aims at
becoming world's number one computer name-brand, securing
20% of the global market share. As the ICT phases into the age of
4C's – where computer, communication, consumer electronics and
content are effectively integrated – the company is poised to focus on
upgrading its brand value by virtue of Taiwan's robust information and
communication offerings and talents from around the world; it's also
ready to leverage its influence as an ICT leader, to create a brand-new
prospect for the 21st-century sustainable information community.
PC Shipment
2009 2008
Approximately
40 million sets
Approximately
31 million sets
Market Share 12.7% 10.3%
Global Market
Share Ranking 2 3
EPS NT$4.3 NT$4.7
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