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IBM Software Group Presentation Template

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Four Building Blocks of Customer Care and Insight<br />

15<br />

Supports Key<br />

Initiatives<br />

Like…<br />

Customer<br />

Segmentation<br />

and Profitability<br />

Lending<br />

Optimization<br />

Dynamic Product<br />

Bundling<br />

Case<br />

Management<br />

Paperless<br />

Enterprise<br />

Marketing<br />

Communication<br />

Campaign<br />

Management<br />

Cross-sell Up-sell<br />

Customer<br />

Onboarding<br />

Contact Center<br />

Optimization<br />

Event Based<br />

Decisioning<br />

Know Your<br />

Customer<br />

Customer<br />

Preferences<br />

4<br />

3<br />

Marketing<br />

Processes<br />

Enterprise BPM<br />

Content Management<br />

Business Applications<br />

Sales<br />

Processes<br />

Enterprise BPM<br />

Content Management<br />

Business Applications<br />

Channel Integration<br />

Business Processes<br />

Service<br />

Processes<br />

Enterprise BPM<br />

Content Management<br />

Business Applications<br />

Compliance<br />

Processes<br />

Enterprise BPM<br />

Content Management<br />

Business Applications<br />

2<br />

1<br />

Customer Analytics Business Insight Search and Discovery Analytics Threat and Fraud Intelligence<br />

•Segmentation<br />

•Customer Profitability<br />

•Predictive Analytics<br />

•Channel Preference<br />

•Branch Performance<br />

•Financials<br />

•Product Profitability<br />

•Planning<br />

•Analyze Free Form Notes<br />

•Monitor Service Levels<br />

•Churn Detection<br />

•Legal Discovery<br />

•Entity Analytics<br />

•Name Recognition<br />

•Master Data Management<br />

•Customer Data Integration<br />

•Service Oriented Architecture<br />

Insight<br />

Information Foundation<br />

•Data and Process Models<br />

•Data Warehousing<br />

•Information Integration<br />

•Data Quality<br />

•Channel Integration<br />

•3rd Party Data<br />

© 2008 <strong>IBM</strong> Corporation

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