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2. INTRODUCTION
This report has been prepared by Business and
Economic Research Limited (BERL) for the
Bay of Plenty Mäori Economic Development
Reference Group (the Reference Group).
The purpose of this report will be to:
• Provide a quantitative description of the
current Mäori economy and asset base
• Identify opportunities that may provide
significant strategic growth and
development for Mäori in this area
• Provide qualitative information on key
organisations and existing or potential
linkages that can and should be leveraged
as part of any further strategies
• Act as a platform for further research by
identifying gaps, opportunities, and areas
for further investigation and research.
The knowledge, information researched and
analyses will also provide Mäori with the
opportunity to obtain leverage within the
Bay of Plenty Regional Strategy. This regional
strategy is sub-titled An Economic Growth
Strategy for a Sustainable Future, and is
relevant to the assets, aims and aspirations of
Mäori communities and iwi in the Bay of Plenty.
The asset base of the following iwi were
examined: Te Whänau-a-Apanui, Ngaitai,
Whakatöhea, Tühoe, Ngäti Awa, Ngäti
Tüwharetoa (Bay of Plenty), Ngäti Pükenga,
Ngaiterangi, Ngäti Ranginui, Ngäti Pikiao,
Ngäti Rangiteaorere, Ngäti Rangitihi, Ngäti
Rangiwewehi, Tapuika, Tühourangi, Waitaha,
and Ngäti Whakaue. The asset base of Ngäti
Tüwharetoa has not been included as part of
the Te Arawa waka.
The Waiariki rohe encompasses the territorial
authorities of the Western Bay of Plenty
district, Tauranga City, Rotorua District,
Whakatäne District, Kawerau District, and
Öpötiki District.
The asset base of Mäori in the Waiariki rohe
was identified, analysed and measured to
illustrate the significant role Mäori plays
in the economy of this rohe. This asset
base is split into three components: Mäori
business assets, collectively owned assets,
and settlement assets. Section 3 provides our
overall assessment of the asset base value.
Mäori business assets are discussed in Section 4.
This section discusses Mäori businesses and
their assets in the Bay of Plenty region in
2006, and the growth in Mäori businesses
nationally from 2001 and 2006. Section 5
discusses collectively owned Mäori assets such
as those owned by Mäori land incorporations
and ahu whenua trusts. Recent Treaty of
Waitangi settlements have added to the asset
base of Mäori in the Waiariki rohe. These
settlements are discussed in Section 6 and
include land, forestry, fisheries and geothermal
settlement assets. Section 7 discusses
networks and collaborations that are in place
in the Waiariki rohe. Section 8 discusses
opportunities for growth in the Waiariki
rohe while Section 9 and 10 includes a brief
methodology section and social and economic
demographics of Mäori in the Waiariki rohe.
These demographics are from official data
sources and provide a snapshot of Mäori in
this area in 2006.
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INTRODUCTION