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METRO AG - METRO Group

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At the same time, the network of suppliers also<br />

in the cash-and-carry segment is growing increasingly<br />

dense. For example, the number of<br />

C&C outlets rose by almost 4 percent in 1996<br />

alone to about 400 stores throughout Germany.<br />

Despite this difficult environment, Metro C&C<br />

maintained its leading market position in Germany<br />

in this type of trading outlet. With the<br />

opening of two Eco stores in the fourth quarter<br />

of 1996, a new specialty wholesale concept<br />

operating on a cash-and-carry basis is being<br />

tested. If it proves successful, more stores based<br />

on this principle will be opened.<br />

Sigma Bürowelt added another two specialty<br />

stores to its existing network of seven.<br />

As part of continuing internationalization efforts,<br />

C&C outlets were opened in China (Shanghai)<br />

and in Romania (Bucharest). The selling space<br />

was expanded by 42,210 m² to 715,471 m².<br />

Further improved result from<br />

ordinary operations<br />

The division increased the 1996 result from<br />

ordinary operations by DM 30.0 million to DM<br />

420.0 million, up by 7.7 percent from the previous<br />

year.<br />

The fact that improved pretax profit was generated<br />

despite falling sales is the result of welldirected<br />

management of personnel expense<br />

and cost of materials. In addition, continuing<br />

synergy projects in the <strong>Group</strong> contributed another<br />

DM 26.6 million to pretax profit.<br />

30<br />

Strategic capital spending at home and abroad<br />

Compared with the previous year, capital<br />

expenditure rose by DM 72.7 million to DM<br />

134.0 million (up by 119 percent), of which<br />

expansion in China and Romania accounted<br />

for about DM 50 million. In addition, capital<br />

spending went into the fresh-food concept at<br />

C&C stores and into new outlets.<br />

Workforce rises thanks to expansion<br />

The number of employees within the whole<br />

division, translated into full-timers, averaged<br />

17,583, including 686 full-time staff engaged<br />

in new activities abroad.<br />

Concentration on core capabilities and<br />

international expansion<br />

Great importance is being attached to the expansion<br />

and further development of the freshfood<br />

concept, the aim being to improve efforts<br />

to meet the needs of the restaurant and catering<br />

trade, the hotel industry, and the food trade.<br />

Internationalization of the C&C concept is continuing<br />

through the opening-up of markets in<br />

the P.R. China and in Romania. Initial results<br />

are in line with targets, endorsing the decision<br />

to access markets in economic regions undergoing<br />

structural change.<br />

At the end of the fiscal year, the BLV wholesale<br />

delivery business was sold, consistent with the<br />

policy of concentrating the portfolio on the<br />

<strong>Group</strong>’s declared core specializations.

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