Cooper Farms: - Urner Barry Publications, Inc.
Cooper Farms: - Urner Barry Publications, Inc.
Cooper Farms: - Urner Barry Publications, Inc.
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quickly after recall<br />
was conducted on Saturday, August 21,<br />
and included responses from a nationally<br />
representative sample of 2,000 people. Key<br />
results included:<br />
• 75 percent of consumers had heard<br />
about the issue.<br />
• However, only 28 percent of<br />
consumers said this will affect how<br />
they eat eggs and of those, most (17<br />
percent) said it will make them more<br />
careful about cooking eggs.<br />
• Just 8 percent said they had stopped<br />
eating eggs.<br />
A second survey was done on Saturday,<br />
August 28, to gauge the changes in<br />
consumer attitudes. The results remained<br />
fairly consistent as the previous week. But<br />
a third survey conducted the weekend of<br />
October 22, showed a marked improvement<br />
in all the areas measured.<br />
So, it was clear to us that consumers’<br />
attitudes were increasingly more positive<br />
about eggs. But more important, people<br />
were also returning to the egg case and<br />
buying eggs.<br />
Millions<br />
31<br />
30<br />
29<br />
28<br />
27<br />
26<br />
Source: American Egg Board<br />
Aug 15 Aug 22<br />
Fresh Eggs Unit Sales<br />
According to IRI data, egg sales returned<br />
to normal in early October, helping prime<br />
the industry for a positive holiday selling<br />
season. Considering the magnitude of the<br />
recall and the negative media coverage of<br />
the crisis, it’s clear that together with UEP<br />
and the Egg Safety Center, AEB’s quick<br />
actions paid off for the egg industry.UB<br />
Aug 29 Sep 5 Sep 12 Sep 19 Sep 26 Oct 3<br />
2009 2010<br />
VOL. 6, NO. 1 / WINTER 2011 / URNER BARRY’S REPORTER • 7
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