Gujarat State Watershed Management Agency ( GSWMA ...

Gujarat State Watershed Management Agency ( GSWMA )
Gandhinagar.
With reference to the advertisement published in the Times of India on 13.04.08 &
02.05.08 for empanelment of Multi Media Agencies, the last date for submission
of technical and financial bids is extended up to May 9, 2008. Kindly note the
information on products' specifications. For further details, please visit out website
www.ruraldev.gujarat.gov.in
The Chief Executive Officer, GSWMA,
Commissionerate of Rural Development
Dt. 06.05.2008 Block No. 16, 3 rd Floor, Dr. J.M.Bhavan,
Gandhinagar ( Gujarat ).
D:\CRD\Web Site_Maintenance\WaterShed_GSWMA\advt_9May08.doc

Conditions & Instructions for the assignment
1. The GSWMA shall have the rights to reject any offer without disclosing any
reason
2. Rates to be quoted by the agencies should include every
Tax/Duty/Levy/Surcharge etc.
3. Selection of agencies will be done following bid system from the agencies
fulfilling criteria.
4. Selection will be based on weightage of average turnover during last three
financial years, experience in handling such kind of works at GOG and GOI level,
National /State awards received, presentations & concept etc.
5. Conditional offer will not be accepted and will be rejected.
6. Work orders may be issued centrally from the GSWMA office or by DRDAs
authorized for this purpose.
7. Delivery will have to be made within the stipulated time limit. It may be noted
that this office will have the right to reject the delivery, if it is made after this
period.
8. For delay in execution and delivery of products, the agency will be liable for
penalty. However, in case of delay in delivery of products related to any time
bound campaign, the GSWMA will have the discretion not only of revoking the
entire assignment but also forfeit the amount deposited as performance guarantee.
9. Delivery will have to be made at the address given in the order.
10. Any overwriting in the price offer should be authenticated .The offer should be
signed and stamped.
11. Care should be taken to use the rates as decided, for submitting the price bid. Its
photocopy or retyping on letterhead or adding any new condition, etc. will make
offer liable to be rejected.
12. The GSWMA will provide the brief for the work to be done
13. Since the material will be aimed at National & International levels, we are
expecting to receive the best quality and fault free production.
14. Good quality samples will be short-listed and only their price bids will be opened
and compared.
15. Photographs which are to be used for designing of books, brochures will be
provided by GSWMA office
16. Final script in case of Audio Video production and design in case of printing and
designing of books/brochures should be submitted to GSWMA office or any
officer authorized by GSWMA for approval within the stipulated time frame.
17. The Audio Video Agency will provide its final product /film on International
quality broadcast format and the designer / printer will submit a CD containing
the designed version of the material which can be directly used for reprinting in
future.

18. In case of sub-standard material, the supplies may be liable for rejection for which
no payment shall be made and the agency may stand disqualified for award of any
assignment by GSWMA or offices subordinate of GSWMA office.
19. As a rule payment will be made only on delivery of products in time and as per
specifications. However, GSWMA may at its discretion provide mobilization
advance up to a limit of 20% of the total value of the assignment depending upon
the volume of work.
20. The rates fixed for various items as mentioned will be applicable for one calendar
year with effect from the execution of agreement.
21. All rights including copyrights will be of the Government of Gujarat and no
design etc can be used by the agency for any other product without the prior
permission of the GSWMA.
22. The GSWMA may select one or more than one agencies and empanel agencies
for executing works. The agencies may be allotted district /district as per the
discretion of the GSWMA for the rate contract period.
23. Penalties: In the event of gross negligence, irregularity, laxity, misconduct or
violation of any of the terms on the part of the agency will invoke penalty and the
agency shall be terminated by issuing 15 days notice. The work shall be
completed within time frame or else penalty will be charged @ Rs 500/- per bill
per day of delay from the date of submission of bill by the agency.
24. Earnest money deposit @ 5% of the bid amount in form of Demand Draft drawn
on “ Signatory……..” should also be deposited at the time of work order.
25. Amendment: Any amendment /alteration/editions may be made in any of the
provisions of this MOU with mutual consent of GSWMA & the agency.
However, decision of GSWMA office will remain final.
26. All disputes shall be subject to Gandhinagar jurisdiction only.

Eligibility Criteria for selection of the agency would be as follows:
1. The agency should have its headquarters in Gujarat.
2. The agency should have proven track record / experience in developing and
designing various types of IEC material such as books, brochures, posters,
audio video films, radio jingles etc.
3. The agency must have in-house facilities for studio, photography, recording.
editing, designing etc.
4. The agency should have an average minimum turnover of Rs 1 crore during
the last five financial years (2002-2003 to 2006-2007).
5. The technical and financial bids in separate sealed covers will have to be sent
to GSWMA, Block No.16,3 rd floor, Dr.J.M.Bhavan,Gandhinagar , through
registered post/by courier / by Hand.
6. The covers containing financial bids will be opened only with respect to those
agencies which qualify in the technical bids and fulfill the eligibility criteria.

Criteria for grading of agency: Total 75 Grade points
No. of Assignments
1. Experience in related field: 1 5 points
(GOG assignment) 1-3 10 points
3-5 15 points
6-10 20 points
11 & above 25 points
No. of Assignments
2. Experience in related field: 1 5 points
(GOI assignment) 1-3 10 points
3-5 15 points
6-10 20 points
11 & above 25 points
3. Average annual turnover 1.00 – 1.25 10 points
from advertising and print 1.26 – 1.50 15 points
business (Rs.in crore) 1.50 –1.75 20 points
in five financial years 1.75 & above 25 points
Grade Points
A+ Above 73
A 73-70
A- 70-68
B+ 68-60
B 60-52
B- 52-44
C 44-35
C- Below 35

Posters: ‐ material: Maplitho paper/chromo/art paper
Weight of paper: 60, 70, 80,100,120 gsm
Size: 30x40, 28x40, 23x36, 20x30, 18x23 inch
Banners: ‐ material: flex, vinyl – (front light, back light), cloth banner
Size: 3X10, 2x6, 4x6 foot according to requirement and availability
Books: ‐ material: Maplitho, art paper
Weight of paper: 70, 80,100,120 gsm
Size: crown (7.5x10), single dummy (5.5x11), double dummy etc (8.5x11), (9x7.5)
(Binding: perfect binding, pin binding, and stitch binding)
Manuals: ‐ material art card (glossy/mat), special art/card paper (imported)
Weight of paper: 100,120,130,210,250,300,350 gsm
Size: 8.5x11, 11x8.5, 7.5x10,9x7.5,11x14 inch single fold, double fold and as per dye‐cut
Reports: ‐ material: Maplitho paper, art/card paper
Size: ‐ 7.5x10, 8.5x11 perfect, pin, spiral binding
Calendar: ‐ material: Maplitho paper, art paper (glossy mat), art card (glossy mat), table
calendar
Weight of paper: 100,120,130,210,250,300,350 gsm
Size: 5.5x8.5, 10x7.5 11x17, 15x20, 14x22, (3 sheeted, 6 sheeted and 12 sheeted)
Binding with metal plate, spiral, stitched, wired binding
Diary: ‐ material: Maplitho paper, art paper
Weight of paper: 70, 80,100,120 gsm
Size: 5.5x8.5, 8.5x11, 7.5x10 inch
Binding: stitch dandi, special.
Fliers: ‐ material: cream wove paper, Maplitho paper, art paper, Gujarat paper, newsprint
paper

Weight of paper: 60, 70, 80,100
Size: ‐ 5.5x8.5, 8.5x11, 7.5x10, 8.5x13.5
Muster roll: ‐ material: white printing paper, Maplitho paper (weight of paper: 80,100,120)
Binding: stitch and center pin
Size: 8.5x13.5 inch
Passbook: ‐ material: white printing paper, Maplitho paper, cream wove paper
Weight of paper: 70, 80,100,120 gsm
Size: 4.25x5.5, 3.75x4.25 inch
Binding: center pin and title cover
Carry bag: ‐ material: plastic, flex (screen‐flexo printing), paper bag
Plastic as well as farm gauge 150,200,300
Weight of paper: 120,128,130,150, 170 gsm
Size: 12x18, 20x15, 8.5x11 inch
Letter pad: ‐ material: Maplitho paper, bond paper, special (imported paper)
Weight of paper: 80, 100,120 gsm
Size: 5.5x8.5, 8.5x11, 7.5x10 inch
Envelope:‐material: Maplitho paper, plastic, farm (window, plain, American, office)
Weight of paper: 60, 70, 80,100,120 gsm
Size: 7x4, 7.5x4.25, 9x4, 11x5, 8.5x11 inch
Sticker: ‐ material: chromo paper, plastic, transparent
Size: 1x3.5, 2x3.5, 4x4, 4.25x5.5, 3.75x4.25, 8.5x11 inch
Play card: material: box board, tile, art card
Weight of paper: 120,128,130,150 gsm
Size: 7x18, 18x11.5, 8.5x13.5 inch

Uniform: ‐ cotton, terry cotton, khadi and as per requirement (screen printing)
Caps: ‐ material: cloth, non tearable, box board
Weight of paper: 120,128,130,150 gsm

Electronic media ( digital format – broadcast quality )
1. TV commercials.
60 seconds with variants of 10,20 & 30 seconds.
2. Documentary films of 10-15 minutes duration.
3. Serials/films in drama format ( 20-22 minutes )
4. Replication on VCD and DVD in lots of 1000
with 250 gsm paper jacket and sticker in 4 colour printing.
5. Radio Jingles.
i. 60, 30, 20, 10 seconds.