sun smart skin care - Pink Truth
sun smart skin care - Pink Truth
sun smart skin care - Pink Truth
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UILD | beauty buzz<br />
share the mary kay buzz!<br />
Mary Kay has what’s hot now! exciting<br />
editorial mentions in magazines and<br />
online mean that editors and beauty<br />
bloggers recommend Mary Kay ® product<br />
to their readers, generating millions of<br />
impressions.<br />
and you can use this same product<br />
editorial coverage to build confidence and<br />
respect among your customer base.<br />
Don’t miss the new Beauty Buzz section<br />
on www.marykay.ca and on your Mary Kay ®<br />
personal Web Site – and be sure to share it<br />
with your customers! Here are just a few of<br />
the mentions we garnered this spring.<br />
look for magazine ads<br />
Don’t miss the July issue of elle Canada and<br />
elle Québec magazines – on newstands now!<br />
They’ll feature this sleek mary kay ® tinted lip<br />
balm <strong>sun</strong>screen spf 15 ad, which you can<br />
showcase at <strong>skin</strong> <strong>care</strong> classes, parties and while<br />
you’re out and about.<br />
plus, keep your peepers peeled for the October<br />
and December issues this fall – they’ll also include<br />
ads for Mary Kay product.<br />
We’ve also partnered with online lifestyle guide<br />
sweetspot.ca to help generate even more buzz for<br />
Mary Kay ® product and the business opportunity.<br />
Watch for more details on this campaign in the<br />
Fall/Holiday issue of Applause ® magazine.<br />
18 Applause Summer 2010 www.marykay.ca<br />
mary kay ® cheek glaze<br />
Loved this limited-edition spring product? So did<br />
MakeupJunkie.ca, beautygeeks.ca and Marie Claire<br />
magazine.<br />
fragrance-free satin<br />
hands ® pampering set<br />
This new take on an old<br />
fave is a hands-down<br />
hit. The bloggers behind<br />
beautyCrazed.ca say<br />
“it makes our hands<br />
happy!”<br />
timewise ® day and night solutions<br />
Better Homes and Gardens recommends TimeWise ®<br />
Day Solution Sunscreen SpF 25 as the ultimate<br />
a.m. hydrator, while fashion blogger Lisa Wong of<br />
SoloLisa.com says TimeWise ® Night Solution is one of<br />
her ten “splurge-worthy beauty buys”. (Mary Kay ® eye<br />
primer also makes her list!)<br />
mary kay at the elle event<br />
Can you think of a better way to spend a Saturday afternoon than enjoying a stylish,<br />
sophisticated day of fashion and beauty? Us either! That’s why on april 24th , Mary Kay<br />
joined ELLE Canada magazine and other hot lifestyle brands in downtown Toronto for the<br />
eLLe event.<br />
The eLLe event is Toronto’s premier consumer fashion and beauty show, featuring<br />
runway shows, seminars and shopping. The eLLe event is also the lead-in to the one of<br />
the fashion industry’s most anticipated annual events – the Toronto Fashion Incubator<br />
New Labels Fashion Design Competition, showcasing the fashion stars of tomorrow.<br />
at the Mary Kay booth in the beauty Lounge, eLLe event attendees had a chance<br />
to discover their kiss personality using the Kissologist guide, perfect their pout with<br />
Mary Kay ® lip products and walk away with a full-size tube of mary kay ® tinted lip balm<br />
<strong>sun</strong>screen spf 15 and a copy of The Look.<br />
With nearly 1,000 attendees – including fashion and beauty industry insiders – the event<br />
helped spread brand awareness, shared our competitive product line-up and encouraged<br />
consumers to think about pink for their beauty needs.<br />
gro
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