sun smart skin care - Pink Truth

ReFLeCT | the buzz
ENCoRE!
a Mary Kay business is truly timeless! Selling innovative product, sharing a wonderful business
opportunity and helping to enrich women’s lives has never gone out of style. That’s why we’re
digging into the applause ® magazine archive: to give the super selling tips, inspired ideas and
brilliant business-building strategies of the past an “Encore!” performance! this article was
originally published in the May 1983 issue of encore! magazine.
body care:
a tale of beauty & the beast
We’ll bet you have a number of customers who feel like both beauty
and the beast at this time of year! above the shoulders, they’ve dutifully
followed the Mary Kay ® five-step skin care system (cleanse, freshen,
exfoliate, moisturize and protect) all winter long. but below the shoulders
–remember the old saying “out of sight, out of mind”? They’ve been
hiding their skin under layers of clothes for the past several months and
it’s likely been woefully neglected.
Now the weather is warming up and all of a sudden it’s time to shed
the heavy, bulky layers for the skin-revealing clothing of spring and
summer. So why not help your customers feel as beautiful below the
shoulders as they do above? get them started on a proper body care
program today!
body care basics
body care, like proper facial care, ideally should be a year-round routine
– not just seasonal. The skin on the body performs many vital functions.
It protects internal organs, regulates body temperature and moisture
loss and insulates against environmental factors such as excessive heat,
cold and sun.
You need to teach your customers that caring for their skin doesn’t
stop at the shoulders. all-over skin care is essential to maintaining an
all-over youthful apperance. and similar to facial skin care, in order to
properly take care of the skin on the body, there are steps that need to
be followed consistently. Let’s take a closer look at each step.
cleanse
The objective of step one is to gently
wash away surface dirt, oils and
impurities without disturbing the
skin’s natural pH balance.
you can recommend:
® • Mary Kay Shower gel ($18) available in
Lotus & bamboo and Red Tea & Fig
® • Mary Kay 2-in-1 body Wash & Shave ($20)
exfoliate
Step two, which should be done at
least twice per week, is to whisk
away dead epidermal cells and
help smooth calloused areas while
minimizing excessive moisture loss.
you can recommend:
® • Mary Kay Loofah body Cleanser ($24) available in Lotus & bamboo and Red Tea & Fig
® ® ® • Mary Kay Fragrance-Free Satin Hands Satin Smoothie ($21). Try it on rough elbows, dry
knees and calloused feet!
moisturize
The purpose of step three is to
effectively prevent the loss of
precious moisture and maintain the
natural moisture balance all over
the body despite differences and
variations in skin structure. There
are plenty of body care options
for this step so encourage your
customers to choose a moisturizing
product that can help them address
their lifestyle and skin care needs.
you can recommend:
• TimeWise body Targeted-action Toning Lotion ($38)
® • TimeWise Visibly Fit body Lotion ($38)
® • Mary Kay Hydrating Lotion ($20)
® • Mary Kay Nourishing body Lotion ($26). available in Lotus & bamboo and Red Tea & Fig.
® • Mary Kay eau de Toilette body Lotion ($23). available in Warm amber, Simply Cotton,
exotic passionfruit and new Forever Orchid.
protect
The purpose of step four is to
shield all skin types and tones
from harmful UVa and UVb rays
to help slow premature aging of
the skin caused by overexposure
to the sun. The skin on the body
also needs special sun protection
because a large percentage of UVassociated
skin cancers develop in
sun-exposed body skin areas such
as the back of the hands, arms,
shoulders and tops of the ears.
you can recommend:
• TimeWise body Hand & Décolleté Cream Sunscreen SpF 15 ($25)
® • Mary Kay SpF 30 Sunscreen ($20)
If you haven’t been placing much emphasis on body care in your skin
care classses, now’s the time to do so! In fact, you might even consider
offering a body care class.
Not only do you want to spread the word about the long-term benenfits
of proper body care, but you also want to tell your customers about
the other ways they can benefit using Mary Kay’s body care products.
Remember, the skin care you give yourself today rewards you now and
for years to come!
PHOTO FLASHBACK
keys to success
as shown on page 27, Mary Kay receives the keys to her
1974 pink Cadillac at a Dallas dealership. She’s wearing the
Independent Sales Director Suit for that year.
30 Applause Summer 2010 www.marykay.ca all prices are suggested retail.