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sun smart skin care - Pink Truth

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UILD | the buzz<br />

MuLTI-TASKING MONEySAvER<br />

eyesicles ® eye color<br />

by Marijana Klapcic<br />

Can you keep a secret? I’m having a love affair with<br />

mary kay ® eyesicles ® eye color! Yes, I’m a longtime<br />

user of this product, but only recently did I<br />

discover that it can actually be worn three different<br />

ways – to create three different looks!<br />

The simplest way to wear Mary Kay ® eyesicles ® eye<br />

Color? all on its own! Just squeeze a dab (a little goes<br />

a long way!) and use the fingertip to blend across<br />

the entire eyelid. Try it with Island bronze and you’re<br />

literally ready to walk out the door.<br />

and did you know that you can create a bold, wet<br />

look if you apply your mineral eye colour immediately<br />

following the application of Mary Kay ® eyesicles ®<br />

eye Color in Vanilla – before it dries? You have to work<br />

fast, but talk about instantaneous intensity!<br />

Want something in between? Then use<br />

Mary Kay ® eyesicles ® eye Color in Vanilla as your<br />

base – underneath other mineral eye colour shades<br />

– but wait for it to dry to a powder finish. You still get<br />

a boost of colour, but without the dramatic saturation<br />

of option two.<br />

I also dab Mary Kay ® eyesicles ® eye Colour in<br />

Vanilla on the inner corner of my eyes to create a<br />

fresh, vibrant and overall awakened appearance. It’s<br />

just the extra oomph you need to make a statement.<br />

Now that my secret is out of the beauty bag, feel<br />

free to share it with your customers and spread the<br />

love for this makeup multitasker!<br />

yOu TOLD uS<br />

what’s your multi-ta<strong>skin</strong>g, moneysaving<br />

beauty tip?<br />

shirley peterson, independent senior sales<br />

director (midale, sk)<br />

“I use Step 2: Replenish from the TimeWise ®<br />

Microdermabrasion Set on my cuticles. I just rub it<br />

in and they soften right up!”<br />

HOW TO<br />

safely demonstrate<br />

with retail-size product<br />

Women love to “try before they buy” and that’s why we recommend they do so<br />

at <strong>skin</strong> <strong>care</strong> classes and parties! Section 2 samplers can help you demonstrate<br />

product safely, however – if done correctly – you can also demonstrate from retailsized<br />

product. Keep these guidelines in mind so that your customers will always be<br />

impressed with the quality and safety of your procedures.<br />

do...<br />

• use product in tubes, with pumps, in pressurized<br />

containers or in bottles with small openings to<br />

place a small amount of product on the back of a<br />

customer’s hand or in a disposable tray.<br />

• use single-use applicators – one per customer<br />

per use – for product placed on or near the eyes<br />

or mouth. You can purchase disposable spongetip<br />

applicators and mascara brushes from Section<br />

2 to allow your customers to experience colour<br />

cosmetic products.<br />

avoid...<br />

• Dipping fingers into a wide-mouth jar in order to<br />

apply product. Use a disposable spatula instead.<br />

• dipping a single-use applicator or disposable<br />

spatula back into a container after it has been used,<br />

or you will have contaminated the product.<br />

Stash samples in this sleek<br />

new merchandising bag,<br />

available as a Section 2 item<br />

on the Independent beauty<br />

Consultant Order Form.<br />

$8 (pack of 5)<br />

remember...<br />

These affordable samplers and supplies<br />

can help you effectively demonstrate<br />

core <strong>skin</strong> <strong>care</strong> and colour cosmetic<br />

product. You can purchase these<br />

Section 2 items – and many more – from<br />

the Online Order Form.<br />

® • Mary Kay Mineral eye Color Sampler<br />

$2.00/sheet of 18<br />

® • Mary Kay Mineral Cheek Color Sampler<br />

$2.00/sheet of 18<br />

® • Mary Kay Creme Lipstick Sampler<br />

$2.00/sheet of 6<br />

® ® • Mary Kay NouriShine Lip gloss Sampler<br />

$2.00/sheet of 6<br />

• Disposable Sponge-Tip applicator<br />

$1.50/pack of 15<br />

• Disposable Mascara Brush $3.00/pack of 15<br />

• Disposable Spatula $2.00/pack of 24<br />

• Disposable Face Cloths $4.00/pack of 30<br />

sample anyone?<br />

We’ve paired some of our top-selling product with a FRee* trial-sized product –<br />

because stretching your customers’ beauty boundaries is a formula for boosting<br />

business! Try more, buy more!<br />

buy Fragrance-Free<br />

Satin Hands ® pampering Set<br />

try Mary Kay ® Travel-Sized Skin Refreshing Set<br />

buy TimeWise ®<br />

Replenishing Serum+C<br />

try Mary Kay ®<br />

Mini eye Color Quad<br />

buy TimeWise ® Trial Miracle Set<br />

try Mary Kay ® beauty Fix Kit<br />

8 Applause Summer 2010 www.marykay.ca all prices are suggested retail.

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