RoP Booklet JAMMU & KASHMIR-2012-13 - National Rural Health ...

IEC/BCC
ROAD MAP FOR PRIORITY ACTION:
BUDGET:
FMR
Code
Comprehensive IEC/ BCC strategy prepared. IPC given necessary emphasis and improved intersectoral
convergence particularly with WCD.
Details of activities carried out to be displayed on the website
Activity
Unit Cost
Physical
target
Amount
Proposed
(in lacs)
Amount
Approved
(in lacs)
Remarks
B10
B.10
B.10.1
B.10.2
B.10.2.
1
IEC-BCC NRHM
Strengthening of
BCC/IEC Bureaus (state
and district levels)
Development of State
BCC/IEC strategy
Implementation of
BCC/IEC strategy
BCC/IEC activities for
MH
Display of two video
spots from local cable
network/DD. Two each
cables from Srinagar &
Jammu (48000 per
month)
Broadcast of daily
Audio spots from Radio
Kashmir Jammu &
Srinagar/FM Radio in
Hindi / Kashmiri
respectively
Display of two video
spots from 5 distt.
Cable network
Procurement of
Hoardings one per distt
48000 24 11.52
1400 730 10.22
5000 120 6
13000 22 2.86
200
Approved Rs
2 crores for
the activity
State to
restrict its
IEC/BCC
activities
within Rs 2
crores.
Health Mela
Not
approved.
Approval of Programme Implementation Plan-Jammu Kashmir, 2012-13 Page 102