Mammoet World - Mammoet BV

Marine
LOCATION: THE KENNEDYBRÜCKE IN BONN,
GERMANY
JOB: INSTALLING A BRIDGE PART
CHALLENGE: CURRENTS IN THE RIVER
RHINE
38 39
“ A defi nite
advantage”
A new name for a familiar face:
Mammoet Maritime
Early in 2009, the name BTS (maritime salvage, lifting and transport specialists)
was changed to Mammoet Maritime. The name was changed to make
Mammoet’s ambitious maritime subsidiary more recognizable, especially
internationally. “If you present a Mammoet business card in other countries,
it takes much less time to explain who you are, and what you do.”
BTS was a strong brand name on the
Dutch home market, but didn’t fit in so
well with the rest of the Mammoet group.
The brand certainly had a long history
behind it. “That’s why we kept that identity
for so long”, explained Managing Director
Jaap Scheffer. The ambitions of the
maritime services company meant that the
time was right for a name with more international
impact. “The new name should
communicate that we are part of
Mammoet, with all the synergy benefits
you expect. And that underlines our
strength: the ability to offer a full range of
services. Mammoet can arrange combined
lifting and transport services, by sea and
by land. All that’s available under one
name, in one package. In this way we can
distinguish ourselves from other contractors,
who offer some of these services, but
not a comprehensive package.
Together with other Mammoet
companies we can handle turnkey
projects and factory-to-foundation
solutions, including maritime
operations.”
Coastal waters and the
offshore industry
Mammoet Maritime has long operated
on the inland waterways and
major rivers of Europe and is now
expanding into maritime services.
Scheffer continued: “We now also
cover coastal waters and the offshore
industry. We are investing in
people and equipment, such as
‘All-round service