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SOAR Phoenix Rising - Phoenix Petroleum Philippines

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FROM THE PRESIDENT<br />

Trust and learning<br />

Dennis A. Uy Founder, President, and CEO<br />

Reputation<br />

cannot be bought<br />

and credibility<br />

cannot be<br />

earned<br />

overnight.<br />

this issue<br />

<strong>SOAR</strong> Vol 4 Issue 2 / April-June 2011<br />

2 From the President<br />

3 Top Speak<br />

4 News<br />

10 <strong>Phoenix</strong> Run Series<br />

11 Sports<br />

12 Lubes Track<br />

13 Dealer Feature: <strong>Phoenix</strong><br />

Aglayan, Bukidnon<br />

14 New Stations<br />

<strong>SOAR</strong> VOL 4 ISSUE 2 / April-June 2011<br />

EdItOrIAL: Corporate Communications department<br />

Published by PHOENIX PEtrOLEUM PHILIPPINES,<br />

INC. (PPPI). All rights reserved. Copyright 2011 by<br />

PPPI. No part of this newsletter may be reproduced<br />

in any manner without the permission of PPPI. this<br />

newsletter is distributed free to <strong>Phoenix</strong> staff, dealers,<br />

and business partners.<br />

2 / <strong>SOAR</strong> PHOENIX April-June 2011<br />

The year is half over, but<br />

it has been an eventful<br />

first semester. While<br />

we continue to make progress<br />

on our targets, we should not<br />

be complacent and instead<br />

work harder to surpass our past<br />

performance.<br />

There are two valuable lessons<br />

essential to success that I would<br />

like to emphasize to the team: trust<br />

and learning.<br />

When I was starting in<br />

business, I learned an important<br />

principle early on: “xinyong.” It is<br />

what the Chinese use to describe<br />

trustworthiness, integrity, and<br />

the character and reputation of a<br />

person. The Chinese character for<br />

trust or “xin” is composed of two<br />

elements: those of ‘person’ and<br />

‘word; to speak.’ Literally, trust is a<br />

person’s word.<br />

My grandfather and father<br />

taught me to value xinyong. Be<br />

16 <strong>Phoenix</strong> stations as<br />

Western Union agents<br />

18 Lubes Feature: Exceedall<br />

Distributors<br />

19 I Love <strong>Phoenix</strong><br />

23 Giving Back<br />

28 Inspire: Why I Run<br />

29 Lakbay Pasasalamat:<br />

Dealers go to Thailand<br />

On the cover: <strong>Phoenix</strong> Pagadian station on opening day in April<br />

xin yong<br />

trustworthy at all times, even if<br />

this will cost me money. Trust takes<br />

work and time. Reputation cannot<br />

be bought and credibility cannot<br />

be earned overnight. When a<br />

person has the trust of another, it is<br />

a great honor.<br />

Trust also works as a shield. We<br />

have seen this in our company.<br />

When other people tried to bring<br />

us down, the trust we shared with<br />

our business partners and each<br />

other kept us afloat. As long as we<br />

are doing the right thing, we can be<br />

assured of success.<br />

At its simplest, trust is built on<br />

doing what you say and saying<br />

what you mean. Both work and<br />

personal lives should be lived with<br />

Find us online!<br />

integrity.<br />

Another important element to<br />

success is learning, whether from<br />

other people or from books. They<br />

say experience is the best teacher.<br />

But we do not have to experience<br />

it for ourselves to learn from it. We<br />

need only listen to the advice of the<br />

elders, they who have experience<br />

and wisdom.<br />

Books are another great source<br />

of knowledge. I get valuable<br />

advice and lessons from reading<br />

biography, management, and<br />

inspirational books. Reading<br />

opens our minds and hearts to all<br />

possibilities.<br />

As we celebrate nine years<br />

of <strong>Phoenix</strong> <strong>Petroleum</strong>, I urge all<br />

of us to continue learning and<br />

improving. What we have been<br />

able to achieve, we must surpass.<br />

And we must do all these with<br />

integrity, unwavering passion, and<br />

dedication to <strong>Phoenix</strong>.<br />

• Visit us at www.phoenixphilippines.com<br />

for weekly news updates<br />

• Watch our videos on YouTube. Just type<br />

“<strong>Phoenix</strong><strong>Philippines</strong>” and subscribe to us. You’ll find<br />

our TVCs and corporate videos.<br />

• Add us as friend on Facebook at www.facebook.com/<br />

phoenixpetroleum, and be on the loop on our latest news<br />

and events<br />

• Like our page www.facebook.com/phoenixphilippines<br />

and spread the word about your favorite oil company!<br />

• Follow us on www.twitter.com/phoenixphils and get<br />

instant updates from us<br />

PHOENIX PEtrOLEUM PHILIPPINES, INC. OffICES At:<br />

• <strong>Phoenix</strong> Bulk Depot, Sasa, Davao City (082) 235-8888<br />

• 25th Floor Fort Legend Towers, 3rd Avenue corner 31st Street, Fort Bonifacio Global City,<br />

Taguig City (02) 403-4013 Fax: (02) 403-4021<br />

• Suite 1 & 2, 8th Floor Limketkai Gateway Center, Lapasan, Cagayan de Oro City<br />

(088) 855-4527 Fax: (088) 855-4528<br />

• Mezzanine Floor, RD Plaza, Daproza St., General Santos City (083) 553-9207, 304-0046<br />

• 12th Floor, Skyrise II Building, Asia Town IT Park, Lahug, Cebu City (032) 236-8168, 236-8198<br />

• Door 5-7, Ground Floor JFC Bldg., Palanca Avenue, BREDCO Reclamation Area, Bacolod City (034) 4412683<br />

Email: contactus@phoenixphilippines.com www.phoenixphilippines.com

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