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potential clients do you need to reach your
goals Find out.
2. Work those vehicles like
you were going to become that
next mega-agent
My husband just showed me a new
GPS that has lots of bells and whistles,
and is very reasonably priced. Have
you noticed that products have to be
getting better all the time, or they fall
by the wayside It’s the same with
real estate agents. In truth, most of
us give up way before we should.
Statistics show that clients take 9-16
months now to make a ‘buying’
decision. Yet, 50% of agents are out
of the business in their first year,
and 75% are out by the end of two
years. In other words, the majority
of agents gave up prior to getting the
pay-offs they worked for.
What does ‘work’ mean Lead
generate 2 hours a day 5 days a
week. It’s not a ‘mediocre agent
succeeds’ kind of business anymore.
The consumer is tired of it, managers
should not tolerate it, and you deserve
more than just surviving!
3. Build in goals and measurement
tools—and use them
A GPS is no good if we don’t follow
it! The same is true of your business plan.
If you don’t build in measureable goals—
along with ways to measure progress, that
business plan is worse than useless.
Carla Cross, CRB, MA, is a former masterlevel
CRB instructor, popular international
speaker, National Realtor Educator of the Year,
and author of 6 books and 20 audio programs.
She specializes in ‘people development’—
strategies for real estate professionals to enjoy
highest production and profits. Join her newsletter
community and receive her complimentary eBook,
Getting to Yes: Ten Powerful Tools to Bash those
Barriers to Purchasing Today. Learn more at www.
carlacross.com, or contact Carla at 425-392-6914.
ExecutiveAgent Magazine 21