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painful pressure points that can develop from a seat during a<br />

long ride.<br />

Offered as either a tie-on version or pr<strong>of</strong>essionally installed, a special<br />

dry polymer core makes the Butt Buffer not only shock and vibration<br />

pro<strong>of</strong> but also leak pro<strong>of</strong>, unlike other seat cushion products.<br />

Tie-on versions come in a wide variety <strong>of</strong> lush colors and styles<br />

(and can even be cus<strong>to</strong>m designed) with a non-slip bot<strong>to</strong>m and<br />

adjustable Velcro straps and clips. Pr<strong>of</strong>essionally installed versions will<br />

not change the appearance <strong>of</strong> your seat and allow for minor height and<br />

width seat adjustments if desired.<br />

Pricing starts at $55.50. For more info, call (866) 859-5699 or visit<br />

www.buttbuffer.com. (Note <strong>to</strong> self:Their website does not have an ‘s’<br />

after the word ‘buffer.’)<br />

The Cruzin Cooler<br />

By mid-morning <strong>of</strong><br />

the show, you’re getting<br />

a bit bleary-eyed as you<br />

head down yet another<br />

aisle <strong>of</strong> techno-wizardry<br />

when you suddenly run<br />

smack dab in<strong>to</strong> something<br />

you never imagined<br />

you’d ever see—a<br />

guy spinning laps in front<br />

<strong>of</strong> his booth on a cooler!<br />

And “cool” is the<br />

word that escapes your<br />

lips as you watch Rob<br />

Lewis, a self-proclaimed<br />

North American Sales<br />

“guru” practically popping<br />

wheelies with the<br />

little speed demon!<br />

The geniuses at<br />

Cruzin Cooler have<br />

invented a rideable ice<br />

chest on wheels that’s<br />

sturdy enough <strong>to</strong> carry you and 24 12-oz. beverage cans, yet is lightweight<br />

enough <strong>to</strong> pick up once you reach your destination.<br />

The coolers are available in various sizes and in either gas or electric<br />

models, with as much as a 500-watt electric or a 39cc gas mo<strong>to</strong>r<br />

and a <strong>to</strong>p speed <strong>of</strong> 15 mph.<br />

With handlebars, retractable foot pegs, backrest/seat accessories, a<br />

trailer hitch, and even an easy access lid with built-in cup holder, you’re<br />

sure <strong>to</strong> travel in style.The Cruzin Cooler folks are certain you’ll never<br />

want <strong>to</strong> simply “carry” your cooler again!<br />

Priced from $349 <strong>to</strong> $499. For more information, contact<br />

www.cruzincooler.com or call (800) 359-5199 <strong>to</strong> find a dealer near you.<br />

Hitch Critters<br />

Hours later—and<br />

just when you thought it<br />

was safe <strong>to</strong> round one <strong>of</strong><br />

your last showroom corners—you<br />

run in<strong>to</strong> one<br />

item that you, well, can’t<br />

even seem <strong>to</strong> describe. Is<br />

that a dancing dog, a<br />

cavorting hog And what,<br />

pray tell, are they doing<br />

a<strong>to</strong>p a hitch ball<br />

Welcome <strong>to</strong> the<br />

booth—and the rather<br />

“warped” humor—<strong>of</strong><br />

Dan Chesnicka and his<br />

cohorts, owners <strong>of</strong><br />

Hitch Critters, home <strong>of</strong><br />

the world’s first animated<br />

ball hitch covers.<br />

Their rubbery creations “come <strong>to</strong> life”—gyrating like a fish thrown<br />

on<strong>to</strong> a riverbank—each time a driver hits his brakes. Meanwhile small,<br />

red lights on the creature (like on the dog’s collar and the hog’s headlight)<br />

flash an additional brake light warning.<br />

Apparently, these guys love a good laugh, claiming they worked “side<br />

by side with some <strong>of</strong> the greatest minds in the powersports industry”<br />

<strong>to</strong> come up with their patent-pending idea, which they refer <strong>to</strong> as “the<br />

funniest dang thing at Dealer Expo.”<br />

But hey, they’re also laughing all the way <strong>to</strong> the bank.Already they’ve<br />

sold nearly a half-million <strong>of</strong> their self-proclaimed “100% Redneck<br />

Approved” hitch covers and brake lights.<br />

In addition <strong>to</strong> “Bad Dog” and “Wheelie Hog,” their shapes include<br />

“Whoa Horsey,” “Flopping Bass” and—funniest <strong>of</strong> all—a surrendering<br />

buck they call “Don’t Shoot Deer.”<br />

For more information, visit www.hitchcritters.com or call (877)<br />

474-9021. ●<br />

May 2007 71

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