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painful pressure points that can develop from a seat during a<br />
long ride.<br />
Offered as either a tie-on version or pr<strong>of</strong>essionally installed, a special<br />
dry polymer core makes the Butt Buffer not only shock and vibration<br />
pro<strong>of</strong> but also leak pro<strong>of</strong>, unlike other seat cushion products.<br />
Tie-on versions come in a wide variety <strong>of</strong> lush colors and styles<br />
(and can even be cus<strong>to</strong>m designed) with a non-slip bot<strong>to</strong>m and<br />
adjustable Velcro straps and clips. Pr<strong>of</strong>essionally installed versions will<br />
not change the appearance <strong>of</strong> your seat and allow for minor height and<br />
width seat adjustments if desired.<br />
Pricing starts at $55.50. For more info, call (866) 859-5699 or visit<br />
www.buttbuffer.com. (Note <strong>to</strong> self:Their website does not have an ‘s’<br />
after the word ‘buffer.’)<br />
The Cruzin Cooler<br />
By mid-morning <strong>of</strong><br />
the show, you’re getting<br />
a bit bleary-eyed as you<br />
head down yet another<br />
aisle <strong>of</strong> techno-wizardry<br />
when you suddenly run<br />
smack dab in<strong>to</strong> something<br />
you never imagined<br />
you’d ever see—a<br />
guy spinning laps in front<br />
<strong>of</strong> his booth on a cooler!<br />
And “cool” is the<br />
word that escapes your<br />
lips as you watch Rob<br />
Lewis, a self-proclaimed<br />
North American Sales<br />
“guru” practically popping<br />
wheelies with the<br />
little speed demon!<br />
The geniuses at<br />
Cruzin Cooler have<br />
invented a rideable ice<br />
chest on wheels that’s<br />
sturdy enough <strong>to</strong> carry you and 24 12-oz. beverage cans, yet is lightweight<br />
enough <strong>to</strong> pick up once you reach your destination.<br />
The coolers are available in various sizes and in either gas or electric<br />
models, with as much as a 500-watt electric or a 39cc gas mo<strong>to</strong>r<br />
and a <strong>to</strong>p speed <strong>of</strong> 15 mph.<br />
With handlebars, retractable foot pegs, backrest/seat accessories, a<br />
trailer hitch, and even an easy access lid with built-in cup holder, you’re<br />
sure <strong>to</strong> travel in style.The Cruzin Cooler folks are certain you’ll never<br />
want <strong>to</strong> simply “carry” your cooler again!<br />
Priced from $349 <strong>to</strong> $499. For more information, contact<br />
www.cruzincooler.com or call (800) 359-5199 <strong>to</strong> find a dealer near you.<br />
Hitch Critters<br />
Hours later—and<br />
just when you thought it<br />
was safe <strong>to</strong> round one <strong>of</strong><br />
your last showroom corners—you<br />
run in<strong>to</strong> one<br />
item that you, well, can’t<br />
even seem <strong>to</strong> describe. Is<br />
that a dancing dog, a<br />
cavorting hog And what,<br />
pray tell, are they doing<br />
a<strong>to</strong>p a hitch ball<br />
Welcome <strong>to</strong> the<br />
booth—and the rather<br />
“warped” humor—<strong>of</strong><br />
Dan Chesnicka and his<br />
cohorts, owners <strong>of</strong><br />
Hitch Critters, home <strong>of</strong><br />
the world’s first animated<br />
ball hitch covers.<br />
Their rubbery creations “come <strong>to</strong> life”—gyrating like a fish thrown<br />
on<strong>to</strong> a riverbank—each time a driver hits his brakes. Meanwhile small,<br />
red lights on the creature (like on the dog’s collar and the hog’s headlight)<br />
flash an additional brake light warning.<br />
Apparently, these guys love a good laugh, claiming they worked “side<br />
by side with some <strong>of</strong> the greatest minds in the powersports industry”<br />
<strong>to</strong> come up with their patent-pending idea, which they refer <strong>to</strong> as “the<br />
funniest dang thing at Dealer Expo.”<br />
But hey, they’re also laughing all the way <strong>to</strong> the bank.Already they’ve<br />
sold nearly a half-million <strong>of</strong> their self-proclaimed “100% Redneck<br />
Approved” hitch covers and brake lights.<br />
In addition <strong>to</strong> “Bad Dog” and “Wheelie Hog,” their shapes include<br />
“Whoa Horsey,” “Flopping Bass” and—funniest <strong>of</strong> all—a surrendering<br />
buck they call “Don’t Shoot Deer.”<br />
For more information, visit www.hitchcritters.com or call (877)<br />
474-9021. ●<br />
May 2007 71