From Pokemon to Tiffany's to LEED to DALI - Illuminating ...

More documents

Recommendations

Info

eplaced with all-clear glass to offer an uninterruptible view of the store’s interior. LED-based lighting products from Color Kinetics are used throughout the 10,000-sq-ft retail space. A DMX console from ETC controls the light show and keeps the color in motion throughout the store, under the command of the A/V and animatronic show controller. Fixtures flash with bright colors and strobes as a Pokeball spins and splits open hourly in a stream of smoke. Lightshow cycling is continuous from 8 AM to 11 PM. On the first floor above the display walls cartoon projections appear as wallwashers dim down. Merchandise lighting is localized, using 50-W AR-70 accent spots mounted in customized surface luminaires within architectural slots. ColorBlast LED fixtures (opposite) Slots in the dome provide changing colors for the giant Pokeball. (top) Traditional luminaires over the doors retain the art deco look of the landmark district. (right) A DMX console from ETC controls the light shows and keeps the color in motion throughout the store. Color Kinetics products wash the ceilings and second-floor dome. www.iesna.org LD+A/January 2003 31
(above and right) At Rockefeller Center’s lively, action-packed Pokemon Center, visual interest is key and color is king. (below) A character conveyor belt carries life-size Pokemon figures. wash the ceiling dome with changing colors. A conveyor belt moves the Pokemon characters. “The idea was to come up with a child-friendly, playful space,” says Sebeshalmi, who coordinated the lighting with Alec Zaballero, Creative Director of the Retail Studio at The Philips Group, architects for the project. “It was Alec’s brain child,” says Sebeshalmi. “He sought to bring visual interest to this playful environment with dynamic, controllable color.” A game room with consoles and flat-screen monitors gives young customers an opportunity to test their skills. Dimmable fluorescent panels offer amber general lighting. Blue perimeter uplight coves create the illusion of floating blue panels. Because the store is in a landmark building, art deco luminaires are used in the interior entrance canopies. The new Pokemon Center replaces a micro-brewery—formerly a popular watering hole for diplomats, according to Sebeshalmi. T. Kondos Associates, New York, is partner with Roberts & Partners, London, in the firm of Kondos Roberts. The designer: Alexander S. Sebeshalmi most recently completed two new Van Cleef & Arpels jewelry stores—one in Costa Mesa, CA, the other in Beverly Hills. Before joining T. Kondos Associates he worked on retail lighting projects including H&M stores, Barney’s, Escada, as well as Bloomingdale’s stores throughout the U.S. He graduated from the Hungarian Design Institute, Budapest, in 1979 with a degree in industrial design. He has also studied interior and lighting design at Parsons School of Design. 32 LD+A/January 2003 www.iesna.org
Page 1 and 2: Lighting Design + Application Janua
Page 3 and 4: President Randy Reid Past President
Page 5 and 6: Control device manufacturers have i
Page 7 and 8: appropriate standards-setting organ
Page 9 and 10: Glare is the sensation produced by
Page 11 and 12: notes on lighting design • New Se
Page 13 and 14: Section News continued from previou
Page 15 and 16: Teens Pave Way for Energy-Efficient
Page 17 and 18: Commercial projects often present u
Page 19 and 20: Given the current cost-cutting time
Page 21 and 22: DALI IS HERE TO STAY New hardware a
Page 23 and 24: 2002 INTERNATIONAL ILLUMINATION DES
Page 25: POKEMON PANDEMONIUM Alex Sebeshalmi
Page 29 and 30: Table 2—LEED Program Categories,
Page 31 and 32: Table 4. Comparison of New York And
Page 33 and 34: Architectural Lighting Design, 2nd
Page 35 and 36: ook cases, reception counters, comp

From Pokemon to Tiffany's to LEED to DALI - Illuminating ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?