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FORM 20-F THOMSON multimedia - Technicolor

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effect of the events of September 11, which resulted in the postponement of certain box-office<br />

releases.<br />

In <strong>20</strong>01, Broadcast Solutions net sales were negatively impacted by a difficult advertising<br />

environment for broadcasters, to which was added the negative effect of the events of September 11<br />

which led to a significant reduction in their equipment investments. Nextream also was negatively<br />

impacted by very difficult market conditions in <strong>20</strong>01. However, both Broadcast Solutions and<br />

Nextream maintained their global value market share positions in <strong>20</strong>01.<br />

Operating income for the Digital Media Solutions division amounted to 0 239 million in <strong>20</strong>01<br />

compared with 0 3 million in <strong>20</strong>00, with all businesses contributing to operating results except<br />

Singingfish, which suffered an operating loss. This performance mainly reflects the consolidation of<br />

the <strong>Technicolor</strong> and Philips Broadcast businesses but also increases in DVD shipment volume,<br />

economies of scale and operational synergies during the period, which more than offset the<br />

significant average unit price reductions in DVDs.<br />

Displays and Components<br />

Total net sales for the Displays and Components division amounted to 0 2,398 million in <strong>20</strong>01,<br />

including internal sales of 0 756 million to the Consumer Products division. This represents a<br />

decrease in total net sales of 6.0% compared with 0 2,550 million in <strong>20</strong>00. Consolidated net sales for<br />

Displays and Components totaled 0 1,642 million in <strong>20</strong>01, a decrease of 2.6% compared with<br />

0 1,686 million in <strong>20</strong>00. At constant <strong>20</strong>00 exchange rates, consolidated net sales in <strong>20</strong>01 would have<br />

totaled 0 1,615 million, representing a decrease of 4.2% compared with <strong>20</strong>00. This foreign exchange<br />

impact is mainly linked to the rise of the U.S. dollar compared to the euro in this period.<br />

The 4.2% decrease in consolidated net sales reflected a decrease of 5.8% in sales volumes,<br />

primarily attributable to the difficult tube market in the United States. This negative factor was<br />

partially offset by an increase of 1.7% in average selling prices for the division in <strong>20</strong>01 resulting<br />

mainly from a product mix improvement in our tube and optical component businesses.<br />

Following strong demand in <strong>20</strong>00, net sales in the tube business in North America were<br />

severely impacted by overcapacity in all segments, compounded by a weak general economic<br />

environment, which led to significant price decreases. In the context of these very difficult market<br />

conditions, we pursued our repositioning towards high-end tubes, increasing our value market share<br />

in the higher margin, very-large tube size segment in the United States by approximately three<br />

percentage points. Tube net sales continued to grow in Europe, reflecting an 11% increase in<br />

large and very large-size tube unit sales and resulting in a one percentage point gain in value<br />

market share.<br />

The optical components business posted net sales growth driven by sales of Xbox modules to<br />

Microsoft at the end of the year.<br />

Operating income for the Displays and Components division amounted to 0 105 million in <strong>20</strong>01,<br />

compared with 0 262 million in <strong>20</strong>00. This decrease reflected primarily reduced net sales of the<br />

division resulting from a decline in tube net sales in the United States. This negative factor was<br />

partly offset by improved tube net sales in Europe and a reduced fixed and direct labor cost base.<br />

In addition, our tube activity operations in the United States were impacted by a significant<br />

temporary interruption in a glass production line in our Circleville, Ohio plant related to defects in<br />

components, for which we have filed an insurance claim.<br />

In response to these operating conditions and in order to improve further its cost structure, we<br />

accelerated the implementation of the TIGER reengineering program in North America in <strong>20</strong>01,<br />

which aims to improve product mix, improve the division’s fixed cost structure and reduce overhead.<br />

In July <strong>20</strong>01, we closed our large tube manufacturing facility in Scranton (Pennsylvania).<br />

Additionally, in October <strong>20</strong>01, we discontinued mid-size tube production at our Marion, Indiana<br />

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