Full Version Guinness Anchor Berhad Annual Report 2009 - Gab

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24 GUINNESS ANCHOR BERHAD (5350-X) “...In theory, brewing is a very simple matter, in practice it is a difficult art...” Arthur Guinness What makes Guinness, Guinness 1965 1973
GUINNESS ANCHOR BERHAD (5350-X) 25 St. James’s Gate in Dublin has been brewing continuously since Arthur Guinness established the brewery in 1759. Today, Guinness is brewed at 50 locations worldwide, and sold in 150 countries. Around ten million pints of Guinness are enjoyed around the world every day; or almost 2 billion pints a year. There is a little bit of magic in every painstakingly crafted brew of Guinness. There are six distinct features that make Guinness stand out from all the others. There’s the roasted barley, the extra hops we use, the special yeast, the maturation process, the famous creamy head and lastly the supremely skillful craft of our brewers. Read below to find out just what it is about Guinness that makes it the world’s most popular stout. • The same four ingredients – barley, water, hops and yeast – have been used to make Guinness since the 18th century. The age old tradition of roasting the barley provides the deep ruby red colour and the unique roasted character. • Guinness uses double the average amount of hops making for a fuller flavour. Moreover, the full freshness of ingredients is captured by the famous strain of “Guinness yeast,” which works like no other in ensuring that the beer is fully fermented and charged with flavour. • The legendary maturation process allows “Guinness to become Guinness”–a beer like no other. This necessary resting period enables Guinness to achieve the level of balance and consistency demanded by exacting brewers. • Guinness is instantly recognisable by its marvellous head, which is a consistent feature regardless of the variant. 1999 2004 2007
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NOTES:- 1. For purposes of determin
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