Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
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GUINNESS ANCHOR BERHAD (5350-X) 51<br />
ANGLIA<br />
ENGAGING AUDIENCES UP CLOSE<br />
AND PERSONAL<br />
Anglia Shandy, the real and refreshing shandy brewed<br />
an exciting treat for movie enthusiasts, especially<br />
ardent fans of international action superstar, Jackie<br />
Chan, and heart-throb actor, Daniel Wu, when it<br />
brought the blockbuster movie “Shinjuku Incident’<br />
to town! Anglia Shandy delivered a star struck movie<br />
experience to consumers and movie fans alike with a<br />
series of fun, vibrant and zesty activities that included<br />
an online contest based on the movie named “Escape<br />
the Yakuza”. Participants with the highest scores won<br />
premiere tickets and exclusive invitations to meet<br />
their idols in person while consolation winners were<br />
treated to movie tickets.<br />
The thrills did not stop there. Winners of the online<br />
game together with 1,000 other lucky winners of<br />
Anglia print contests were invited to the star-studded<br />
red carpet premiere of the movie at GSC Mid Valley in<br />
Kuala Lumpur. To top it all off, fans were given the<br />
opportunity to get up close and personal with stars<br />
Jackie Chan and Daniel Wu who also took turns to<br />
conduct a lucky draw. Four lucky fans walked away<br />
with branded watches worth RM1,170 each, “Shinjuku<br />
Incident” premiere tickets, and Anglia Shandy goodie<br />
bags. The evening’s temperature skyrocketed when<br />
fans were invited to join our stars in shooting over<br />
100 handheld confetti guns that exploded into the sky<br />
to mark the official launch of “Shinjuku Incident” in<br />
Malaysia.
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