Full Version Guinness Anchor Berhad Annual Report 2009 - Gab

44 GUINNESS ANCHOR BERHAD (5350-X)
MANAGEMENT REVIEW - BRAND HIGHLIGHTS
promotion’s run in April and May 2009, many of our
long serving distributors and salesmen indicated that
this has been the most impactful activity we have had
in the last 30 years.
A REMARKABLE EXPERIENCE
As part of the global G250 celebrations, Guinness
unveiled its GUINNESS EXPERIENCES global consumer
contest. The winners, who will be announced in October,
November and December 2009, will embark on either
an unforgettable journey into space aboard Sir Richard
Branson’s Virgin Galactic Spaceship; a journey to the
depths of the sea in the world’s first Guinness deep
sea bar; or join an exclusive gig in an intimate studio
setting with one of the biggest and hottest recording
groups in the world – multi-platinum recording
artists, The Black Eyed Peas. The local launch event
held at Aquaria KLCC provided a suitably surreal feel
as two divers enjoyed a toast with two bottles of
Guinness FES from inside the aquarium. To enter this
remarkable contest, consumers in Malaysia answered
a simple question on the history of Guinness.
THE MASTER BREWER COMES A CALLING
To help kick off the G250 celebrations, the Global
Guinness Master Brewer from St James’s Gate,
Fergal Murray, visited GAB. During his four day visit
to Malaysia, Murray highlighted the importance of
delivering and enjoying a great quality Guinness at a
Consumer Mentorship Night for Guinness members
and popular Malaysian bloggers at Jarrod & Rawlins,
and a Bar Staff Training session held at KL Hilton.
The world-renowned Master Brewer tapped into his
vast knowledge of the iconic black brew to speak to
attendees at both events about the brand’s history,
its variants, how to savour a Guinness and even the
legendary two part pour. Adventurous participants
took the opportunity to pour their own perfect pint of
Guinness and even received a certificate autographed
by Fergal Murray if they managed to pour a flawless
pint.