Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
Full Version Guinness Anchor Berhad Annual Report 2009 - Gab
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38 GUINNESS ANCHOR BERHAD (5350-X)<br />
Management Review<br />
Brand Highlights<br />
TIGER<br />
THE RIGHT INGREDIENTS FOR SUCCESS<br />
As a premium international lager, fundamental to<br />
Tiger’s success is its best-in-class taste and the<br />
packaging, point-of-sales and serving quality that<br />
make up the Tiger brand. The annual Tiger Quality<br />
Award reinforces all that is great about the brand<br />
by recognising those operating companies that have<br />
consistently delivered on the Tiger brand promise to<br />
consumers. Introduced in 2004, this international<br />
award serves to inspire Asia Pacific Breweries operating<br />
companies to produce high quality Tiger Beer.<br />
GAB’s efforts to up the ante on the quality of our<br />
Tiger Beer paid off when we were named winners of<br />
the highly desirable Tiger Quality Award as well as the<br />
Tiger In-market Quality Award for 2008. These awards<br />
are apt recognition that we have in place the right<br />
ingredients for success.<br />
The year under review saw us undertaking<br />
various strategies to reinforce our brand<br />
portfolio. Our market share grew<br />
for the eighth successive year and we<br />
again increased our market share lead.
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