Table Of Contents - Chicago Transit Authority

Table of Contents
CTA Express Airport Train Service Business Plan
1.0 Executive Summary ....................................................................................................... 5
1.1 Business Overview ....................................................................................................... 5
1.2 Service Description....................................................................................................... 6
1.3 Marketing Strategy....................................................................................................... 9
1.4 Development and Operational Strategy........................................................................ 10
1.5 Financial Projections................................................................................................... 11
2.0 Business Overview....................................................................................................... 12
2.1 Opportunity............................................................................................................... 12
2.2 Services .................................................................................................................... 12
2.3 Customers................................................................................................................. 13
2.4 Value to Customers and Key Stakeholders.................................................................... 13
2.5 Business Model .......................................................................................................... 14
3.0 Service Description...................................................................................................... 16
3.1 Airport Train Service................................................................................................... 16
3.2 Capital Investments ................................................................................................... 16
3.3 Current Stage of Development .................................................................................... 22
4.0 Marketing Strategy...................................................................................................... 24
4.1 Summary .................................................................................................................. 24
4.2 Competitive Position................................................................................................... 25
4.3 Promotion ................................................................................................................. 28
4.4 Pricing ...................................................................................................................... 30
4.5 Demand Forecast....................................................................................................... 33
5.0 Project Delivery Strategy ............................................................................................ 40
5.1 Project Objectives ...................................................................................................... 40
5.2 Project Delivery Structures.......................................................................................... 41
5.3 Implementation Plan .................................................................................................. 43
5.4 Cost Estimates........................................................................................................... 45
6.0 Operational Strategy ................................................................................................... 48
6.1 Summary of Operating Plan ........................................................................................ 48
6.2 Operating and Maintenance Cost Estimate ................................................................... 53
6.3 Project Delivery Structure ........................................................................................... 54
7.0 Financial Projections ................................................................................................... 55
7.1 Project Capital Costs .................................................................................................. 55
7.2 Revenues and Operating Costs.................................................................................... 55
7.3 Financing Strategy ..................................................................................................... 57
7.4 Financial Summary..................................................................................................... 57
7.5 Shortfall Funding Options ........................................................................................... 57
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