Table Of Contents - Chicago Transit Authority

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4.5.5 Factors Affecting Demand Certain factors could impact ridership and revenues: CTA Express Airport Train Service Business Plan • Competitive alternatives for airport access – As discussed, several viable alternatives exist for air passengers to utilize when traveling to and from Chicago’s airports. • Continued strength of the Loop – Based on the station location at 108 N. State Street, downtown Chicago must sustain its position as a reliable trip generator. • Complete dependence on air travel demand – Business and leisure air travel must continue to increase for long-term ridership forecasts to materialize. • Ability of O’Hare to match capacity with demand – It is necessary for O’Hare Airport to expand operations appropriately in order to meet growing passenger demand. 4.5.6 Market Segments A Wilbur Smith Associates survey conducted in September 2004 divided airport travelers according to trip purpose and whether or not they were Chicago residents. As shown in the table below, a daily total of 37,458 passengers were estimated to have originated or ended their trip at the two Chicago airports. Approximately 57% of these passengers were identified as business travelers and 43% as non-business travelers. In terms of residency, 35% were identified as Chicago area residents while 65% were identified as visitors. Table 10: Market Segments by Trip Purpose and Residency Business Non-Business Total Resident 6,236 6,950 13,186 Visitor 15,230 9,042 24,272 Total 21,466 15,992 37,458 Business Non-Business Total Resident 17% 19% 35% Visitor 41% 24% 65% Total 57% 43% 100% Source: Wilbur Smith Associates, 2004. 36
CTA Express Airport Train Service Business Plan The overlap among the two major dimensions provides a further segmentation of the potential market for premium airport services. 57% of non-business travelers are visitors, with 43% being residents. A more substantial majority (71%) of business travelers are visitors, leaving 29% identified as residents. 80% 70% 60% 50% 40% 30% 20% 10% 0% Figure 3: Daily Originating and Ending Passengers - 2003 non-business traveler breakdown Visitors Residents 57% 43% Source: Wilbur Smith Associates, 2004. Market Segments and Mode Choice: Daily Originating/Ending Passengers at O'Hare and Midway, 2003 Non-Business Travelers percent (100% = 37,458 passengers) 43% 57% Business Travelers 80% 70% 60% 50% 40% 30% 20% 10% 0% business traveler breakdown Visitors Residents 71% 29% Analysis of data from the Wilbur Smith study revealed mode choice tendencies across the market segments discussed above. For all segments except residents, taxi is the most used option. Visitors and business travelers display very similar choices, suggesting that when residents travel on business they tend to behave more like visitors. CTA service is the third most used option for each of the four segments, recording 20% usage among residents; 16% among non-business; and 11% each for visitors and business travelers. • Residents - Residents as a group are more knowledgeable of local airport access options, prices, and trade-offs. In the long term, their choices reflect more complete information into their decisionmaking. They will be able to make access choices that incorporate time of day, seasonality, local construction, and pricing changes. This group may also hold strong perceptions for or against a certain mode. Additionally, those who have cars will have the option to drive and park at the airport. According to the Wilbur Smith study, 27% of residents drove and parked at the airport; 22% took a taxi; 20% used CTA service; and 16% were dropped off. Other means of private and public transportation accounted for the remaining 15%, with no residents using rental cars. These statistics are represented in Figure 4 below. • Visitors - Non-residents are less familiar with local options and are often less able to make a fully informed decision. They are inclined to make choices for which they have a reference point. For example, a visitor who is from a city that does not have a rail system is less likely to consider a rail option when in a new city. Figure 4 shows that 42% of visitors used taxis for airport access. Twenty-four percent used some form of private transportation. Another 30% split their options roughly even between renting, being 37
Page 2 and 3: Table of Contents CTA Express Airpo
Page 4 and 5: List of Appendices Appendix A: Maps
Page 6 and 7: CTA Express Airport Train Service B
Page 8 and 9: Benefits & Strategic Implications P
Page 12 and 13: 2.0 Business Overview 2.1 OPPORTUNI
Page 14 and 15: 2.4.2 CTA CTA Express Airport Train
Page 16 and 17: 3.0 Service Description 3.1 AIRPORT
Page 20 and 21: 3.2.3.2 O’Hare Route - Blue Line
Page 22 and 23: 3.2.5.4 Fare Collection CTA Express
Page 24 and 25: 4.0 Marketing Strategy 4.1 SUMMARY
Page 26 and 27: 4.2.2 Market Position Relative to O
Page 32 and 33: 4.4.2 Global Express Service Benchm
Page 34 and 35: 4.5.3 Ridership Forecast CTA Expres
Page 40 and 41: 5.0 Project Delivery Strategy 5.1 P
Page 48 and 49: 6.0 Operational Strategy 6.1 SUMMAR
Page 54 and 55: 6.3 PROJECT DELIVERY STRUCTURE CTA

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