11.11.2012 Views

Table Of Contents - Chicago Transit Authority

Table Of Contents - Chicago Transit Authority

Table Of Contents - Chicago Transit Authority

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

CTA Express Airport Train Service Business Plan<br />

rest of the fleet provides airport service. As with the interior overhaul, these mechanical<br />

improvements would not be done by CTA. Under favorable schedule conditions all cars could receive<br />

a mid-life overhaul by mid to late 2009.<br />

Rationale: With only two years until the downtown station is scheduled to open, CTA must quickly<br />

begin the process of preparing premium rail cars for use in the service. While the cycling<br />

process is not preferred for car rehabilitation, it appears to be necessary to meet The<br />

Mills Corporation deadline.<br />

4. CTA should contract with the private sector management company to be the provider of train<br />

operations and maintenance services for the service.<br />

Rationale: A management company would purchase operating and maintenance functions from CTA<br />

since CTA employees are already trained to operate the cars that will be used for the<br />

Direct Service and CTA currently has facilities to accommodate rail car maintenance. For<br />

example, operating a dedicated maintenance facility for the relatively small number of<br />

airport train rail cars would be highly inefficient.<br />

5. Begin providing Direct Service using partially rehabilitated rail cars when the 108 N. State Street<br />

station opens in 2008. Running times would be the same as a trip on a local Blue or Orange Line<br />

train. The concessionaire will have full authority to set fares for the premium rail service and will<br />

integrate its fare policies with CTA’s existing and future fare policies in a manner to be mutually<br />

agreed upon.<br />

Rationale: Rolling out the Direct Service at this time primarily allows CTA to comply with its<br />

contractual obligation, but also begins to establish a market for the service and<br />

familiarizes residents and visitors with the downtown station and transit as an improved<br />

option for airport trips.<br />

Strong positioning and understanding of the airport train service brand will be extremely<br />

important to the Service’s success. For starters, a clear divide must be achieved between<br />

the airport service and existing CTA local service in order to validate the higher fares.<br />

Similar to the differentiators, accentuating the service as direct and reliable would be<br />

attractive to potential customers. The convenience of the airport and downtown station<br />

locations and focus on customer service should also be highlighted.<br />

6. Develop a long-term risk sharing and financial partnership with the <strong>Chicago</strong> Airport System, the<br />

business community and other stakeholders to improve the viability of a long-term management<br />

agreement for the Express Airport Train Service.<br />

Rationale: These partnerships are necessary since delivery of the Express Service requires<br />

substantial investment in capital improvements. Other stakeholders, and in particular the<br />

airports, would receive substantial benefits from the implementation of an airport service<br />

and should share in the costs and risk. Contributed capital or funding to guarantee<br />

certain revenue levels would greatly help attract consortia of private sector companies to<br />

build and operate the Express Service.<br />

7. Exercise the contract option for the new express rail cars in 2011 for delivery in 2015 and introduce<br />

these cars into the service as they become available.<br />

44

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!