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(opposite) The new Hyundai Genesis<br />
Sedan, equipped with premium<br />
<strong>Harman</strong> audio systems, was voted<br />
North American 2009 Car of the Year<br />
during the Detroit Auto Show.<br />
(above left) Our new interactive<br />
Amplifi ed Journeys Web site blends<br />
mapping information with an extensive<br />
online music library, letting<br />
drivers download a playlist tailored<br />
to the specifi c character of their<br />
route.<br />
(above middle) <strong>Harman</strong>’s new<br />
full-line branded audio partnership<br />
with MINI was unveiled at the<br />
automaker’s 50th anniversary MINI<br />
United festival, to more than 25,000<br />
enthusiasts from around the world.<br />
(above right) <strong>Harman</strong> Kardon was<br />
the only brand partner to participate<br />
in the opening of the world’s fi rst<br />
Mercedes-Benz Gallery in Munich,<br />
delighting audio enthusiasts with<br />
its interactive Sound Lounge.<br />
Automotive Audio and Infotainment<br />
Our loyal customers continue to reward<br />
<strong>Harman</strong> with new automotive projects,<br />
based on long partnerships and successful<br />
execution of the largest new project<br />
backlog in our history.<br />
Since introducing the world’s fi rst car<br />
radio in 1949, <strong>Harman</strong> and its brands<br />
have brought an increasing range of<br />
leading-edge comfort and safety features<br />
to travelers around the world.<br />
An estimated 20 million vehicles on<br />
the road today are equipped with<br />
our systems for audio, navigation,<br />
infotainment and driver assistance.<br />
Continuing this legacy, <strong>Harman</strong> has<br />
launched more than a dozen major<br />
audio and infotainment platforms since<br />
mid 2008, each custom designed to<br />
meet the needs of discriminating<br />
automakers and their customers. This<br />
multi-year awarded system business<br />
will serve OEM brands across the<br />
Americas, Europe and Asia. Our new<br />
engineering center in India and a new<br />
world-class plant in China will help<br />
both <strong>Harman</strong> and its customers<br />
leverage continued growth in the<br />
emerging markets.<br />
During 2009, we launched the<br />
exclusive <strong>Harman</strong> GreenEdge series<br />
of energy-effi cient systems, off ering<br />
carmakers signifi cant weight and power<br />
savings without compromising acoustic<br />
performance. We also formed an exclusive<br />
partnership with Lotus Engineering<br />
to enhance interior automotive acoustics<br />
through advanced sound engineering<br />
and to synthesize outside sounds as<br />
electric cars approach pedestrians or<br />
other vehicles.<br />
Our distinguished customers continue<br />
to honor <strong>Harman</strong> with new business,<br />
including such 2009 awards as nextgeneration<br />
hybrid navigation systems<br />
for eight Mercedes-Benz® models,<br />
branded audio for new Land Rover<br />
and Range Rover models, a strategic<br />
supply agreement for Porsche® infotainment<br />
systems, and a full-line audio<br />
partnership with MINI.<br />
<strong>Harman</strong> International Annual Report 2009<br />
7
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