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Annual Report 2010 (4.1 MB) - Danish Technological Institute

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Cases > Productivity and Logistics<br />

Page ><br />

73<br />

Case<br />

40<br />

Packtrade – a new<br />

innovation network<br />

in Denmark<br />

The <strong>Danish</strong> <strong>Technological</strong><br />

<strong>Institute</strong> has launched a new<br />

self-funded innovation network<br />

for packaging, trade and distribution.<br />

The Packtrade network<br />

aims to strengthen the interplay<br />

between research, innovation<br />

and technology development.<br />

The rationale is to establish a<br />

permanent national network as<br />

part of the infrastructure in the<br />

<strong>Danish</strong> innovation system.<br />

In the autumn of <strong>2010</strong>, Packtrade<br />

had a terrific start with a well attended<br />

kick-off meeting held at<br />

the <strong>Danish</strong> <strong>Technological</strong> <strong>Institute</strong>.<br />

At the meeting, further network<br />

development was discussed by the<br />

representatives of seventeen universities,<br />

five related food and logistics<br />

innovation networks and the <strong>Danish</strong><br />

<strong>Technological</strong> <strong>Institute</strong>’s specialist<br />

centre for packaging and transport.<br />

Peter Huntley, Managing Director of<br />

the <strong>Danish</strong> Packaging Industry, was<br />

pleased with the massive support<br />

from the entire supply chain.<br />

- The great interest underlines<br />

why it’s important for us to have<br />

a common voice and join forces to<br />

coordinate efforts in the packaging<br />

area. Businesses need more innovation<br />

and knowledge in their product<br />

development to face the intensified<br />

price competition in the market, and<br />

that requires inspiration, says Peter<br />

Huntley, adding: The individual universities<br />

don’t have the same broad<br />

dialogue with the corporate sector<br />

as the <strong>Danish</strong> <strong>Technological</strong> <strong>Institute</strong><br />

does. The new network will engender<br />

much-needed transparency in<br />

terms of who researches what and<br />

why, thus enabling us to optimise<br />

resources for research and development<br />

and create synergies by joining<br />

forces in new, exciting projects.<br />

Because the <strong>Danish</strong> <strong>Technological</strong><br />

<strong>Institute</strong> is in close contact with the<br />

industry. In addition, the <strong>Institute</strong><br />

knows about the most recent trends<br />

in the technology area and how to<br />

submit/what it takes to make a good<br />

application for a research and development<br />

project.<br />

Twelve new project ideas<br />

All expectations for the kick-off<br />

meeting were met. During the day,<br />

participants successfully identified<br />

fifteen <strong>Danish</strong> and foreign funding<br />

opportunities that will be available<br />

for <strong>Danish</strong> research and development<br />

projects in 2011. In addition,<br />

participants mapped 199 industrial<br />

or political challenges facing the<br />

packaging and food industry, the<br />

distribution chain and the retail sector.<br />

They also identified twelve ideas<br />

and themes for future research and<br />

development projects and appointed<br />

research teams and chief project<br />

coordinators. Finally, participants<br />

discussed how to be even stronger<br />

in the competition for co-financing<br />

from the Ministry of Science, Technology<br />

and Innovation the next time<br />

it allocates funds for innovation<br />

networks.<br />

In 2011, the twelve ideas and<br />

themes for future research and development<br />

projects will be presented<br />

to <strong>Danish</strong> companies at a number of<br />

matchmaking events at the <strong>Danish</strong><br />

<strong>Technological</strong> <strong>Institute</strong>.

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