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Korumburra Town Centre Framework Plan | Context Report 10<br />

6 Stakeholder engagement<br />

A comprehensive engagement strategy has been prepared to guide community and<br />

stakeholder input into the preparation of the Framework Plan. The engagement strategy<br />

seeks to ensure all communications and engagement activities are undertaken in such a<br />

way as to promote active participation from a broad cross-section of the community. To<br />

achieve this, events and workshops have so far included:<br />

Town Centre Forum #1 (March 2013)<br />

Street stall display (March 2013<br />

Project bulletins (ongoing)<br />

Web and email updates (ongoing)<br />

Business and user surveys (March 2013)<br />

As part of the background stage, the first round of stakeholder and community<br />

engagement was undertaken to develop an improved understanding of the Korumburra<br />

Town Centre, as well as identify what are perceived as the issues in the Centre. This<br />

included targeted meetings with <strong>Council</strong> officers, relevant authorities, key stakeholders<br />

and community groups, a public forum with the broader community and a street stall<br />

display. These events were held as Town Centre Forum #1 on 14th and 15 th of March<br />

2013. Business operator and user surveys were also distributed as part of the first Town<br />

Centre forum.<br />

6.1 What we heard<br />

The following is a summary of the feedback received via Town Centre Forum #1, the<br />

Street Stall Display and analysis of survey results. It is important to note that these<br />

comments in no way reflect future project outcomes, but provide a record of feedback<br />

that has been received to date from the key stakeholders and the broader community.<br />

User survey<br />

A user survey seeking feedback on a range of issues was distributed to residents and<br />

business owners within the immediate vicinity of the Town Centre. The user survey was<br />

also available at various locations within the Town Centre, from <strong>Council</strong>’s website,<br />

distributed at Town Centre Forum #1 and at the Street Stall Display. Over 110 survey<br />

responses were returned to <strong>Council</strong>. The following provides a summary of the feedback<br />

received through the user survey, the full results of which can be found at Appendix 3.<br />

<br />

<br />

<br />

The majority of respondents use the Town Centre for shopping and/or business<br />

services (75%), followed by as a resident (48.9%) and for work (14.1%).<br />

The majority of respondents liked the Town Centre because of the views to the<br />

hills (72.8%), followed by the heritage-style buildings (69.6%) and the variety of<br />

shops (30.4%). Other main reasons not listed for which respondents liked the town<br />

centre include: the friendly, welcoming atmosphere; and the small town/ village<br />

feel.<br />

The majority of respondents thought the appearance and function of the<br />

Korumburra town centre could be improved by the Streetscape (e.g. seating,<br />

paving, landscaping etc) (69.7%), followed by the presentation of buildings<br />

(57.3%).<br />

<br />

<br />

Other popular suggestions for 52.8% of respondents suggested other<br />

improvements including: a town square/ plaza/ meeting spaces; street<br />

improvements, including more rubbish bins, seating, lighting, greenery and public<br />

toilets; redirecting through traffic; more parking; more spaces for children and<br />

young people; and improving the entrance to town at the saleyards.<br />

Improvements to the town centre suggested by a majority of respondents, in order<br />

of most responses, include:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Maintenance of buildings in the main street, to make the street more attractive<br />

(for example consistent heritage theme or colours, visual improvements);<br />

More car parking, including disabled car parking, and better directional<br />

signage to car parking for safety (specific areas suggested for more car<br />

parking include: main street, the top end of commercial street, post office,<br />

supermarket, chemist and doctors);<br />

More seating, especially near the top of the hill and in main street;<br />

Improvements to the footpaths to make them even and non-slip;<br />

More pedestrian crossings including at the top of commercial street and on<br />

main street;<br />

More crossovers from the footpath to the street, which match at each side for<br />

ease of crossing, particularly rly for elderly and mobility<br />

impaired;<br />

Improvement of the saleyards s as a gateway to the<br />

town; and<br />

More visual interest est in the streetscape ie. murals, sculptures, colours,<br />

landscaping.<br />

Draft<br />

Summary of what we heard<br />

What people like<br />

The heritage buildings<br />

Views to the hills<br />

Friendly/welcoming atmosphere<br />

Small town / village feel.<br />

What needs improvement<br />

Streetscape (paving, seating, landscaping,<br />

lighting, bins)<br />

Presentation of buildings -visual interest<br />

Signage to car parking<br />

Pedestrian crossings<br />

How people get to the town centre<br />

By car (71.7%)<br />

By foot (21.7%)<br />

Most popular destinations<br />

Supermarket<br />

Newsagent<br />

Post office<br />

Bakery<br />

Cafes and restaurants<br />

What shops, services or facilities are missing<br />

Second supermarket<br />

Discount Department Store (Kmart,<br />

Target, BigW)<br />

Shoe Shop<br />

Clothing store (Rivers)<br />

Outdoor plaza, meeting space<br />

Recreation spaces<br />

Dedicated youth space<br />

Longer trading hours

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