South Gippsland Shire Council
South Gippsland Shire Council
South Gippsland Shire Council
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Korumburra Town Centre Framework Plan | Context Report 10<br />
6 Stakeholder engagement<br />
A comprehensive engagement strategy has been prepared to guide community and<br />
stakeholder input into the preparation of the Framework Plan. The engagement strategy<br />
seeks to ensure all communications and engagement activities are undertaken in such a<br />
way as to promote active participation from a broad cross-section of the community. To<br />
achieve this, events and workshops have so far included:<br />
Town Centre Forum #1 (March 2013)<br />
Street stall display (March 2013<br />
Project bulletins (ongoing)<br />
Web and email updates (ongoing)<br />
Business and user surveys (March 2013)<br />
As part of the background stage, the first round of stakeholder and community<br />
engagement was undertaken to develop an improved understanding of the Korumburra<br />
Town Centre, as well as identify what are perceived as the issues in the Centre. This<br />
included targeted meetings with <strong>Council</strong> officers, relevant authorities, key stakeholders<br />
and community groups, a public forum with the broader community and a street stall<br />
display. These events were held as Town Centre Forum #1 on 14th and 15 th of March<br />
2013. Business operator and user surveys were also distributed as part of the first Town<br />
Centre forum.<br />
6.1 What we heard<br />
The following is a summary of the feedback received via Town Centre Forum #1, the<br />
Street Stall Display and analysis of survey results. It is important to note that these<br />
comments in no way reflect future project outcomes, but provide a record of feedback<br />
that has been received to date from the key stakeholders and the broader community.<br />
User survey<br />
A user survey seeking feedback on a range of issues was distributed to residents and<br />
business owners within the immediate vicinity of the Town Centre. The user survey was<br />
also available at various locations within the Town Centre, from <strong>Council</strong>’s website,<br />
distributed at Town Centre Forum #1 and at the Street Stall Display. Over 110 survey<br />
responses were returned to <strong>Council</strong>. The following provides a summary of the feedback<br />
received through the user survey, the full results of which can be found at Appendix 3.<br />
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The majority of respondents use the Town Centre for shopping and/or business<br />
services (75%), followed by as a resident (48.9%) and for work (14.1%).<br />
The majority of respondents liked the Town Centre because of the views to the<br />
hills (72.8%), followed by the heritage-style buildings (69.6%) and the variety of<br />
shops (30.4%). Other main reasons not listed for which respondents liked the town<br />
centre include: the friendly, welcoming atmosphere; and the small town/ village<br />
feel.<br />
The majority of respondents thought the appearance and function of the<br />
Korumburra town centre could be improved by the Streetscape (e.g. seating,<br />
paving, landscaping etc) (69.7%), followed by the presentation of buildings<br />
(57.3%).<br />
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Other popular suggestions for 52.8% of respondents suggested other<br />
improvements including: a town square/ plaza/ meeting spaces; street<br />
improvements, including more rubbish bins, seating, lighting, greenery and public<br />
toilets; redirecting through traffic; more parking; more spaces for children and<br />
young people; and improving the entrance to town at the saleyards.<br />
Improvements to the town centre suggested by a majority of respondents, in order<br />
of most responses, include:<br />
<br />
<br />
<br />
<br />
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Maintenance of buildings in the main street, to make the street more attractive<br />
(for example consistent heritage theme or colours, visual improvements);<br />
More car parking, including disabled car parking, and better directional<br />
signage to car parking for safety (specific areas suggested for more car<br />
parking include: main street, the top end of commercial street, post office,<br />
supermarket, chemist and doctors);<br />
More seating, especially near the top of the hill and in main street;<br />
Improvements to the footpaths to make them even and non-slip;<br />
More pedestrian crossings including at the top of commercial street and on<br />
main street;<br />
More crossovers from the footpath to the street, which match at each side for<br />
ease of crossing, particularly rly for elderly and mobility<br />
impaired;<br />
Improvement of the saleyards s as a gateway to the<br />
town; and<br />
More visual interest est in the streetscape ie. murals, sculptures, colours,<br />
landscaping.<br />
Draft<br />
Summary of what we heard<br />
What people like<br />
The heritage buildings<br />
Views to the hills<br />
Friendly/welcoming atmosphere<br />
Small town / village feel.<br />
What needs improvement<br />
Streetscape (paving, seating, landscaping,<br />
lighting, bins)<br />
Presentation of buildings -visual interest<br />
Signage to car parking<br />
Pedestrian crossings<br />
How people get to the town centre<br />
By car (71.7%)<br />
By foot (21.7%)<br />
Most popular destinations<br />
Supermarket<br />
Newsagent<br />
Post office<br />
Bakery<br />
Cafes and restaurants<br />
What shops, services or facilities are missing<br />
Second supermarket<br />
Discount Department Store (Kmart,<br />
Target, BigW)<br />
Shoe Shop<br />
Clothing store (Rivers)<br />
Outdoor plaza, meeting space<br />
Recreation spaces<br />
Dedicated youth space<br />
Longer trading hours