AICI GL BAL

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“An authorized qualification leads to the credibility of the individual. In Japan, people will judge your reliability, knowledge and skills according to your certification. When I started my career as an image consultant, my AICI certification was very helpful in securing clients, especially corporate clients.” Keiko Nagao, AICI FLC What I know for sure: I believe AICI Certification is not for everyone. After dedicating my time and efforts toward supporting AICI in the area of certification for almost three years, I have observed different types of image consultants globally. Some are doing well in their locality or uniquely specialized field and thus feel that there is no need for them to go for certification. Some are not driven to succeed, or they treat image consulting as a hobby or part-time business that they can do in their spare time. There are those that might be competent in image matters but lack the business skills needed to leverage their certified credential to build their business and generate more earnings. Lastly, I have been witness to image consultants who have exhibited exceptional growth in their business, taking it to the next level and earning a lucrative income along the way. Most of those I have seen in this category are highly motivated, possess good business sense, and are AICI Certified. For me, AICI Certification is a path towards attaining validation, recognition, and income generation. It is an opportunity given by AICI, and the choice to take it is yours to make. The AICI Certified Brand Goes Bigger, Better, and Bolder Today we have noted a surge of image consultant groups and educational institutions from different parts of the world expressing interest in attaining AICI Certification. Indications show that it is our certification that has sparked the interest of these groups. I have no doubt that this greater awareness of the AICI brand and our certification opportunities have been brought about by our increased activity on different social media platforms as well as the stories of AICI certified image consultants who have attained a certain level of success, however they define it for themselves. I believe this has also been due to AICI Chapters with leaders who have selflessly volunteered their time and resources to create better opportunities for themselves and their colleagues. Lastly, it is thanks to an international board working together with our new management group, Ewald Consulting, toward accomplishing strategic goals to benefit our organization and our members for the long haul. A great brand develops over time, fueled by authenticity, consistency, and continuous communication toward its 12 | January 2015 magazine
target audience. With patience, persistence, and the support of every member, AICI certification can become a globally recognized seal of excellence for all image consultants. For those who dream of having a successful image business one day, I advise you to take advantage of the opportunity to obtain your AICI certification now. For more information on AICI Certification, visit www.aici.org. You may also contact AICI Headquarters - Membership & Certification Director Chris Swanson at chriss@ewald.com. Delby P. Bragais is an award-winning fashion designer and an AICI Certified Image Professional. She is the founding president of the AICI Philippine Chapter, recipient of the 2013 AICI Award of Excellence for Membership, and current VP Certification on the AICI Board of Directors. She is also the author of the newly released book, The Purple Pig Wears Red Lipstick: 8 Steps to a Personal Brand Makeover for Impact, Influence & Incredible Income.
Page 1 and 2: AICI GL BAL CONNECTIONS ISSUE MANAG
Page 3 and 4: 2015 AICI BOARD OF DIRECTORS Presid
Page 5 and 6: Inside This Issue PG06 APPEARANCE &
Page 7 and 8: “The reality is that Austin proba
Page 9 and 10: York-level show, then the better em
Page 11: AICI Certification forms an integra
Page 15 and 16: The Association of Image Consultant
Page 17 and 18: Photo Credit: Pam Friedlander Offer
Page 19 and 20: FEATURE Photo Credit: Pam Friedland
Page 21 and 22: Q: What are the top communications
Page 23 and 24: low-value relationships in integrit
Page 25 and 26: INITIATING CONTACT In the case of m
Page 27 and 28: The Association of Image Consultant
Page 29: BETWEEN US LETTER FROM THE PRESIDEN
Page 33 and 34: And the biggest challenge in launch
Page 37 and 38: BETWEEN US UPCOMING EVENTS AICI WEB
Page 39 and 40: AICI MEMBERS INVOLVED IN “III DIS

AICI GL BAL

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