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BETWEEN US<br />
UPCOMING EVENTS<br />
<strong>AICI</strong> WEBINARS FOR CEU’S<br />
ESSENTIALS FOR STYLING MEN<br />
Carla Mathis, <strong>AICI</strong> CIM, BodyBeautiful.net<br />
January 14 & 21, 8:00pm EST-NEW YORK (0.3 CEUs)<br />
Take this course with Image Master Carla Mathis to gain insights from her 30+ years working successfully with<br />
male clients. Whether you already style men or are thinking about entering the men’s market, you’ll discover<br />
key tools and information you can use immediately after this course. Learn how to speak effectively with male<br />
clients, how to work with distinctive features, best fabrics for different body types, critical points for good fit,<br />
and much more. This course will give you confidence and skills to work with your male clients; to successfully<br />
analyze and solve their clothing and image needs.<br />
In these two 90-minute webinars (0.3 CEUs), you will:<br />
• Identify 12 Personality Styles for men and how to speak their language<br />
• Identify the psychology of men’s style and nonverbal communication<br />
• Identify 4 levels of business dress… when and why to choose which one for what purpose<br />
• Assess silhouette and proportion to determine the best cut of suits and length of casual shirts and jackets<br />
• Describe how to dress men’s Distinctive Features: belly, flat or full buttocks, bow-legs, sloping shoulder<br />
or neck, thick rib cage and full pecs<br />
• Identify how to speak to male clients in a way that is most effective<br />
• Evaluate and fine-tune the critical points of GOOD FIT for Men’s suits and jackets<br />
For more information visit: Essentials for Styling Men<br />
LEVERAGE BLOGGING TO PROMOTE YOUR BUSINESS<br />
Heidi Richards Mooney, RedheadMarketingInc.com<br />
January 15, 2015, 2:00pm EST<br />
In this <strong>AICI</strong> teleclass, you will learn the basics of good blogging, create an account and set up your blog, learn<br />
what to write about and how to spread the word using a variety of online tools. In fact, before you even dial<br />
into the teleclass you will receive instructions for getting your blog domain/software AND hosting set up.<br />
Topics covered:<br />
• Why Blogging is Important<br />
• How to Create Content When you Don’t Like to Write<br />
• How to Find Your Audience<br />
• How to Curate Content Your Audience will Appreciate<br />
• How to Use Blogging to Increase your Search Engine Rankings<br />
For more information visit: Leverage Blogging to Promote Your Business<br />
The Association of Image Consultants International | 37
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