AICI GL BAL

ETIQUETTE
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
HOW TO STAY IN TOUCH
WITH VOLUNTEERS—
REACH OUT FOR
SUCCESS
BY PAMELA JUDD, AICI CIP
Non-profit organizations move their mission
forward with the help of volunteers. Small
businesses can too. At Image Impact International,
we reach out to volunteers to tap the passion and
productivity of our Board of Directors, Civility Council,
and College 2 Career 2 Community Impact teams. As an
image consultant, you may benefit from the following
easy-to-use tips if you are thinking about bringing
volunteers such as interns into your business.
First, identify potential opportunities for volunteer
support. Ask yourself what your top three projects are
over the next 3-6 months. Think about the skills needed
to achieve these goals. Do you need an organized,
detail-minded administrative assistant or an outgoing
sales champion Create a compelling list of attributes to
describe who you want for your dream team. Spell out
what you want your volunteers to focus on and show
how they will benefit from these opportunities. Craft an
authentic outreach message that resonates and attracts
potential volunteers.
Second, look at new ways to find volunteers such as
Idealist.org and popular internship sites. Consider
reaching out to a local college or university. Try
offering schools experiential or “service learning”
opportunities, an exciting trend in education today.
For example, Image Impact International recently
collaborated with two professors and their classes at
the New York Institute of Technology (NYIT). College
student teams produced invaluable results for our nonprofit.
Student projects included developing different
competitive analyses, offering branding and social media
26 | January 2015 magazine
recommendations, and conducting student focus groups.
Valued supervision was provided by AICI members
Daphne Magna, Tamara Glick, and Cindy Ann Peterson,
AICI FLC. Student volunteers got the chance to give back
and add real life experience to their resumes. In return,
Image Impact International benefitted from the feedback
of college students, the very millennial population
we serve through our College 2 Career 2 Community
Impact philanthropic program. Their creative ideas
were also an added bonus in our needs analysis process,
which is a requirement to become an IACET.org
Continuing Education Unit (CEU) provider.
Finally, stay in touch with volunteers and keep them
active in your cause or business by recognizing their
contributions during and after your collaboration.
Profile their passion and productivity through online
success stories plus a simple but effective volunteer
recognition program. To find out more or reach out to
us as a volunteer, contact Image Impact International VP
Governance Mary Spalter at mspalter@sbcglobal.net or
visit www.imageimpact.org.
Pamela Judd, AICI CIP, is the President of Image
Impact International, a global philanthropic
non-profit community of trainers, which
empowers students to successfully transition into
the workforce by equipping them with leadership,
communication, and presentation skills. Contact
Pamela at juddpamela@aol.com.