MEDICAL DEVICE INNOVATION - Medical Device Daily

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MEDICAL DEVICE INNOVATION 2010
TBI launches Ocular services
to replace tissue, info segment
A Medical Device Daily Staff Report
TBI/Tissue Banks International (Baltimore) reported
it has developed an Ocular Services Division to replace
the Tissue Distribution and Information Center at the
organization.
The group will continue to provide a high level of customer
service to ophthalmic surgeons, as well as coordinate
the exchange of information between recovery partners
and TBI operations divisions.
TBI Ocular Services will lead a new program that
emphasizes local customer service, using TBI’s network of
recovery partners and affiliates to implement follow-up in
the field. This gives surgeons across the country the opportunity
to have in-depth, face-to-face communications with
TBI to ensure we are meeting their tissue needs.
New communications and customer relationship management
tools will allow TBI Ocular Services to improve the
level of service offered to TBI’s global network of customers.
For example, new and enhanced follow-up procedures
will extend the opportunity for surgeons to provide
more detailed feedback to TBI. A focus on one-on-one interaction
between surgeons and Ocular Services representatives
will provide more reliability for customers and lead to
stronger customer relationships.
The unit will be led by Sameera Farazdaghi, who has
extensive experience in eye banking, and has held various
positions at other eye banking organizations and with TBI.
She holds a Bachelor of Science in Microbiology and a
Master of Public Health.
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