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MEDICAL DEVICE INNOVATION - Medical Device Daily

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<strong>MEDICAL</strong> <strong>DEVICE</strong> <strong>INNOVATION</strong> 2010<br />

15<br />

breakthrough technology” targeting a disease need that is<br />

“indisputable.”<br />

The total clinical experience with the Alair system<br />

includes, to date, more than 800 bronchial thermoplasty<br />

bronchoscopies with long-term follow up data available.<br />

“We have,” French said, ‘an extraordinary amount of clinical<br />

experience across disease severity and follow-up out to<br />

five years.”<br />

“We are encouraged by the consistency of the data that<br />

we have seen across four clinical studies in patients with<br />

asthma,” said Gerard Cox, professor of medicine at<br />

McMaster University (Hamilton, Ontario), and an investigator<br />

in the company’s four bronchial thermoplasty studies.<br />

“The results of the randomized trials show a significant and<br />

persistent improvement in asthma control and quality of<br />

life in patients with severe asthma.”<br />

The singular status of the company’s technology perhaps<br />

works to some disadvantage by not having reimbursement<br />

codes in place, but France noted the large benefits<br />

of the device – reductions in doctors’ visits, emergency<br />

room trips (estimated at 2 million yearly) and hospitalizations<br />

(an estimated 500,000 yearly) and the need for fewer<br />

drugs. And he noted that the device addresses one of those<br />

chronic components of illness that soaks up 80% of the<br />

healthcare dollar.<br />

All of these advantages point to likely coverage by the<br />

Centers for Medicare & Medicaid Services.<br />

He also suggested that while the company is initially<br />

focused on severe disease, this could be expanded to more<br />

moderate illness.<br />

The question of to usefulness in children is more tenuous,<br />

France acknowledged. He called that population “a different<br />

animal” with a different anatomy, requiring considerably<br />

more modification and testing of the device.<br />

France said that Asthmatx is hoping for FDA approval<br />

and then U.S. product roll-out early in 2010 and that this will<br />

drive ramp-up of infrastructure for sales in Europe, where<br />

the system already has the CE mark.<br />

(This story originally appeared in the January 22,<br />

2009, edition of <strong>Medical</strong> <strong>Device</strong> <strong>Daily</strong>.)<br />

To subscribe, please call <strong>MEDICAL</strong> <strong>DEVICE</strong> DAILY Customer Service at (800) 888-3912; outside the U.S. and Canada, call (404) 262-5547.<br />

Copyright © 2010 AHC Media LLC. Reproduction is strictly prohibited.

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