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MEDICAL DEVICE INNOVATION - Medical Device Daily

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<strong>MEDICAL</strong> <strong>DEVICE</strong> <strong>INNOVATION</strong> 2010<br />

US Endoscopy launches spongy<br />

device for ERCP procedures<br />

By AMANDA PEDERSEN<br />

<strong>Medical</strong> <strong>Device</strong> <strong>Daily</strong> Staff Writer<br />

It’s not always about bells and whistles.<br />

Sometimes the most useful medical devices are simple<br />

products developed in response to clinicians’ needs. Such<br />

is the case with the Boost, a head-stabilizing device from<br />

US Endoscopy (Mentor, Ohio) designed to hold a patient’s<br />

head still during endoscopic retrograde cholangiopancreatography<br />

(ERCP).<br />

It’s not a high-tech device like some of the other tools<br />

used by gastroenterologists, but US Endoscopy says it has<br />

never found a bigger unmet need than the one the spongy<br />

Boost fills.<br />

“Nothing has been built for this purpose,” said Tamara<br />

Struk, a senior product manager at US Endoscopy.<br />

Struk told <strong>Medical</strong> <strong>Device</strong> <strong>Daily</strong> that prior to the Boost<br />

becoming available in July, clinicians used rolled up towels,<br />

sheets, pillows, or some combination of those items to stabilize<br />

the patient’s head during an ERCP – a multiple-hour<br />

procedure that uses endoscopes that slide into the<br />

patient’s body to determine problems in the liver, gallbladder,<br />

bile ducts or pancreas. She called these methods of stabilizing<br />

the patient’s head “suboptimal,” because the “stability<br />

of the head” during an ERCP is “extremely important.”<br />

The company estimates that at least 500,000 ERCPs are<br />

performed each year. During the procedure, patients lay<br />

face down or on their sides. The procedure can discover<br />

gallstones, internal leaks or cancer, among other things, US<br />

Endoscopy said.<br />

The Boost is made of polyether polyurethane, is<br />

designed for the “vast majority” of head sizes and should<br />

hold its shape for four hours, according to the company.<br />

The hole keeps there from being constant pressure on the<br />

ear. One of the challenges in designing the device was creating<br />

a cushion that could support patients’ heads for the<br />

length of a procedure.<br />

US Endoscopy officially launched the Boost in July, following<br />

a limited release of the product to get customer<br />

feedback. “Our feedback has been positive, particularly<br />

from nurses and anesthesiologists . . . the people who typically<br />

monitor the patients [during the ERCP] are the nurse<br />

or anesthesiologist,” Struk said.<br />

The biggest challenge US Endoscopy encountered<br />

while developing the Boost, Struk said, was coming up with<br />

a product that would fit most head sizes.<br />

“Obviously there are a variety of sizes of people in the<br />

hospital and a variety of sizes of heads,” Struk said.<br />

Ultimately what the company came up with, she said, is<br />

what they consider a “one size fits most” device.<br />

Struk said the company spent about a year and a half<br />

developing the Boost.<br />

143<br />

“US Endoscopy really is a company that’s founded on<br />

looking at different customer needs out in the market place<br />

and delivering on those needs . . . we really like to get ideas<br />

directly from physicians, nurses and technicians and be<br />

able to meet those needs,” Struk told MDD.<br />

US Endoscopy, a private company, also makes other<br />

accessories for the GI endoscopy market, including<br />

retrieval devices.<br />

(This story originally appeared in the Aug. 17, 2009, edition<br />

of <strong>Medical</strong> <strong>Device</strong> <strong>Daily</strong>)<br />

To subscribe, please call <strong>MEDICAL</strong> <strong>DEVICE</strong> DAILY Customer Service at (800) 888-3912; outside the U.S. and Canada, call (404) 262-5547.<br />

Copyright © 2010 AHC Media LLC. Reproduction is strictly prohibited.

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