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E A<br />
EXCEPTIONAL SERVICE - Attentive CARE<br />
By Lalaena Gonzalez-Figueroa<br />
promote their listings. Together, they provide their<br />
customers with a comprehensive experience throughout<br />
the course of each transaction.<br />
Their intimate knowledge of the resources, amenities<br />
and distinct nuances of communities throughout<br />
Orange County and the outlying regions has allowed<br />
Granger and Sherry to offer their clients knowledgeable<br />
representation, both as listing agents and as buyers’<br />
representatives. Engrained within their home community<br />
of Rossmoor, the Riachs are particularly well-versed in<br />
this market, having seen it evolve over the course of over<br />
two decades.<br />
“We know all the original floor plans and variations<br />
in Rossmoor and what can be done with them,” Granger<br />
recalls. “Today Sherry and I are really in tune with the<br />
elements that can impact pricing and salability, such as a<br />
home’s square footage, its location, and any amendments<br />
to the original layout.” Their field experience, supported<br />
by an array of marketing tools available through Re/<br />
Max, allows them to effectively negotiate on buyers’<br />
behalves, and to list homes that are designed to attract<br />
buyers…and to sell.<br />
Consistently selling homes in a challenging market<br />
requires committed effort, and Granger and Sherry are<br />
extremely dedicated to accomplishing their clients’<br />
goals. The team offers sound, objective solutions<br />
and ideas for ensuring that homes show to their best<br />
potential. Sherry’s eye for design is an invaluable benefit<br />
to their business; she works closely with customers to<br />
help them create visually appealing spaces, which are<br />
then highlighted through print and online marketing<br />
campaigns. “I am really passionate about this,” she<br />
reveals. “It can be daunting for our clients, who have<br />
become so comfortable in their own homes, to think<br />
about making changes. But time and again we have seen<br />
that well-staged homes make a significantly positive<br />
impact on prospective buyers. I’m here to help with the<br />
transition, and to provide our clients with real solutions<br />
to helping prepare their homes for sale.”<br />
Granger and Sherry specialize in equity sales and<br />
purchases, though they are also adept at handling<br />
REO and distressed property transactions as well<br />
as commercial real estate. While they continue to<br />
make Rossmoor their primary farm, the team works<br />
throughout Orange County. Their true specialty, it<br />
seems, is in building long-term relationships with<br />
clients and agents.<br />
“At the end of the day, we want to achieve a win-win<br />
situation for the parties involved in a transaction,” offers<br />
Granger. “Sherry and I have been in business for many<br />
years, and had the opportunity to build a wonderful<br />
client base as well as to develop strong collegial<br />
relationships with other real estate professionals.” Their<br />
communication and forthright approach to business has<br />
earned them the trust and loyalty of a growing clientele;<br />
the pair estimates that upwards of 60% of their business<br />
stems from repeat and referral customers. “We have<br />
enjoyed friendships that have lasted long beyond<br />
transactions,” remarks Granger.<br />
Adds Sherry, “One of the greatest rewards in our<br />
work is the feeling of joy in knowing we have helped<br />
people reach their goals. We are thrilled to have known<br />
so many amazing people, and to have been a part of one<br />
of the most important decisions of their lives.”<br />
High school sweethearts, Granger and Sherry are<br />
proud parents to three children, who are active in<br />
Rossmoor schools and sports. Their business model is<br />
a balanced one; in addition to dedicating their time and<br />
energy to their clients, the duo is also very active in<br />
their children’s lives. And their efforts have paid off;<br />
today the Riachs’ oldest son works with his parents to<br />
incorporate cutting-edge technology into their business<br />
and marketing efforts, leaving the door open to a third<br />
generation of Realtors® in the family.<br />
Granger and Sherry have enjoyed the opportunity<br />
to work with generations of clients, and look forward<br />
to building more lasting relationships within the<br />
communities they represent. In an industry that has<br />
experienced its fair share of shakeups and problems,<br />
they offer a much-needed sense of continuity and<br />
positivity. <strong>Agent</strong>s may come and go, but Granger<br />
and Sherry Riach are ready for the challenges and<br />
opportunities that await.<br />
Granger and Sherry Riach<br />
Re/Max College Park Realty<br />
10791 Los Alamitos Blvd.<br />
Los Alamitos, CA 90720<br />
Telephone: 562.431.6887<br />
www.CallGranger.com<br />
info@callgranger.com<br />
DRE #01011806<br />
DRE #01042844<br />
<strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>