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E A<br />
Proof Careers Don’t<br />
Have To Start Slow-<br />
Even In This Market<br />
By Carla Cross<br />
Have you<br />
ever heard<br />
someone<br />
tell you that<br />
it takes many<br />
months to make<br />
your first sale in<br />
real estate That<br />
would be enough<br />
to discourage<br />
most agents—or<br />
give them excuses<br />
not to dive right<br />
into the business!<br />
I know, from my<br />
own experience, it<br />
doesn’t take long<br />
to make your first<br />
sale—if you go to<br />
work with purpose and consistency. In fact, you<br />
can make a sale your first month—and you need<br />
to, for several reasons that have nothing to do with<br />
money.<br />
Note: I did a survey of agents under three months<br />
in the business for my book, Become Tomorrow’s<br />
Mega-<strong>Agent</strong> Today. I found that 62% of agents<br />
surveyed expected to get their first closing within<br />
two months. That means they must sell a house<br />
their first month in the business. The question:<br />
When do they need to go to work Bingo. Their<br />
first week!<br />
The Power of Success. Not only is it possible<br />
to make a sale your first month in the business,<br />
it’s critical to make a sale quickly, to keep you<br />
motivated. The value of ‘early success’ has been<br />
proven in many sales fields. My husband just<br />
bought a car from Enterprise Rent-a-Car Sales.<br />
The manager told me about a study done by<br />
Enterprise. They found that, when their new<br />
salespeople made 7-9 sales their first month in<br />
the business, they went on to great careers—and<br />
were retained almost 100% by the company.<br />
Don’t Settle for ‘Slow Start’ Realty. Not only<br />
is it possible to get a sale quickly, it’s probable if<br />
you have the right program and the right coach.<br />
If you intend to make a dynamic career from real<br />
estate sales, find a ‘Fast Start’ Realty and go to<br />
work intensely.<br />
High Expectations Coupled with a Great Plan<br />
and a Great Coach Get Fast Results<br />
This spring, we awarded several agents, all<br />
under 2 years in the business, full scholarships<br />
to our Up and Running Small Group Coaching<br />
program. They just finished the program. These<br />
three agents averaged 5.33 sales and 2.66 listings<br />
sold for a total of 8 transactions each during<br />
our 90-day program. In addition, they listed, on<br />
average, 6.33 homes each during this time. At<br />
$5000 per agent transaction commission, that<br />
would be $39,833 in 90 days!<br />
*calculated as $5000 per transaction to the<br />
agent—your commissions may vary<br />
From Chrissy Harvey, Prudential HomeSale<br />
Services, who completed 6 transactions<br />
and listed 9 properties in 90 days: Jodi {our<br />
professional coach} is one of the best motivators I<br />
have ever been in contact with. She is extremely<br />
good at what she does and very on top of her<br />
game. I am definitely a better sales person for<br />
going through this coaching with her. She has<br />
taught me things that were not really difficult but<br />
that had never crossed my mind. {Note: Chrissy<br />
has been in the business less than 2 years!}<br />
Return on Investment. If you’re selling real<br />
estate, you’re in business for yourself. You are<br />
concerned with your ROI (return on investment).<br />
But, it’s not just the money. It’s actually the<br />
34<br />
<strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>