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E A<br />

Proof Careers Don’t<br />

Have To Start Slow-<br />

Even In This Market<br />

By Carla Cross<br />

Have you<br />

ever heard<br />

someone<br />

tell you that<br />

it takes many<br />

months to make<br />

your first sale in<br />

real estate That<br />

would be enough<br />

to discourage<br />

most agents—or<br />

give them excuses<br />

not to dive right<br />

into the business!<br />

I know, from my<br />

own experience, it<br />

doesn’t take long<br />

to make your first<br />

sale—if you go to<br />

work with purpose and consistency. In fact, you<br />

can make a sale your first month—and you need<br />

to, for several reasons that have nothing to do with<br />

money.<br />

Note: I did a survey of agents under three months<br />

in the business for my book, Become Tomorrow’s<br />

Mega-<strong>Agent</strong> Today. I found that 62% of agents<br />

surveyed expected to get their first closing within<br />

two months. That means they must sell a house<br />

their first month in the business. The question:<br />

When do they need to go to work Bingo. Their<br />

first week!<br />

The Power of Success. Not only is it possible<br />

to make a sale your first month in the business,<br />

it’s critical to make a sale quickly, to keep you<br />

motivated. The value of ‘early success’ has been<br />

proven in many sales fields. My husband just<br />

bought a car from Enterprise Rent-a-Car Sales.<br />

The manager told me about a study done by<br />

Enterprise. They found that, when their new<br />

salespeople made 7-9 sales their first month in<br />

the business, they went on to great careers—and<br />

were retained almost 100% by the company.<br />

Don’t Settle for ‘Slow Start’ Realty. Not only<br />

is it possible to get a sale quickly, it’s probable if<br />

you have the right program and the right coach.<br />

If you intend to make a dynamic career from real<br />

estate sales, find a ‘Fast Start’ Realty and go to<br />

work intensely.<br />

High Expectations Coupled with a Great Plan<br />

and a Great Coach Get Fast Results<br />

This spring, we awarded several agents, all<br />

under 2 years in the business, full scholarships<br />

to our Up and Running Small Group Coaching<br />

program. They just finished the program. These<br />

three agents averaged 5.33 sales and 2.66 listings<br />

sold for a total of 8 transactions each during<br />

our 90-day program. In addition, they listed, on<br />

average, 6.33 homes each during this time. At<br />

$5000 per agent transaction commission, that<br />

would be $39,833 in 90 days!<br />

*calculated as $5000 per transaction to the<br />

agent—your commissions may vary<br />

From Chrissy Harvey, Prudential HomeSale<br />

Services, who completed 6 transactions<br />

and listed 9 properties in 90 days: Jodi {our<br />

professional coach} is one of the best motivators I<br />

have ever been in contact with. She is extremely<br />

good at what she does and very on top of her<br />

game. I am definitely a better sales person for<br />

going through this coaching with her. She has<br />

taught me things that were not really difficult but<br />

that had never crossed my mind. {Note: Chrissy<br />

has been in the business less than 2 years!}<br />

Return on Investment. If you’re selling real<br />

estate, you’re in business for yourself. You are<br />

concerned with your ROI (return on investment).<br />

But, it’s not just the money. It’s actually the<br />

34<br />

<strong>Executive</strong><strong>Agent</strong> <strong>Magazine</strong>

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