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News - Finlays

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Tea Extracts<br />

Update Tony Barcroft<br />

The tea extracts<br />

business is doing very<br />

well worldwide, with<br />

excellent volume<br />

growth in North<br />

America and Europe.<br />

The cause of this is<br />

quite simple. Ready to<br />

drink (RTD) teas are<br />

seen as a natural and<br />

healthier alternative to carbonated drinks<br />

and so, each year, as demand grows at the<br />

consumer end, it filters back to increased<br />

demand for our products. This is likely to<br />

accelerate even further as the major<br />

beverage companies have started to push<br />

this trend even harder, with a record<br />

number of new products being launched<br />

this year.<br />

Additionally, the range of speciality tea<br />

products is increasing, with green, white<br />

and Rooibos teas being particular<br />

favourites amongst the launches this year.<br />

Another trend that you might have seen is<br />

the steady growth in what we call<br />

“functional” teas – those that make health<br />

claims. Obesity is a major and growing<br />

Beverages<br />

UK Update Neil Willsher<br />

I am delighted to report<br />

that a year of varied<br />

challenges for Finlay<br />

Beverages, has<br />

continued to progress<br />

well.<br />

The company’s main raw<br />

inputs, tea and coffee,<br />

saw prices moving<br />

higher during the year, albeit for entirely<br />

different reasons. Tea purchased under a<br />

traditional auction system saw prices<br />

doubling at the end of 2005, as a result of<br />

the well publicised drought experienced in<br />

Kenya. These increases were passed on in<br />

part to the customer in August, when tea<br />

prices rose throughout the UK retail<br />

industry. These moves assisted in resolving<br />

an unsustainable situation which was<br />

negatively affecting our bottom line. Simply<br />

put, tea was being sold to our customers at<br />

a lower price than the price for which it<br />

was purchased. The situation has improved<br />

although prices remain stubbornly high<br />

with, at the time of writing, all eyes on<br />

whether the Kenyan short rains would<br />

arrive in November. The coffee market rose<br />

to seven year highs in September for<br />

entirely different reasons. Coffee is traded<br />

as a commodity on the futures markets. As<br />

such its price is subject to speculation<br />

which may or may not be based on accurate<br />

information. In 2006, fund speculation,<br />

issue in the Western world and tea contains<br />

a group of chemicals called Catechins that<br />

accelerate fat burning. Thus it is no<br />

surprise that we are seeing RTD tea<br />

products with high Catechin content<br />

coming onto the market, claiming weight<br />

reducing properties. We expect this trend<br />

to continue and gather momentum.<br />

We are working hard to develop our<br />

technology to be able to give our<br />

customers products which are rich in<br />

these “functional” chemicals.<br />

Historically, <strong>Finlays</strong> has focused on Western<br />

markets, with a strong and growing<br />

business in North America and Europe.<br />

However, it is imperative that we start to<br />

move our sights more towards markets in<br />

Asia. The reason is quite simple.<br />

By 2010, China and Japan will together<br />

consume eight times the volume of RTD<br />

tea as North America and ten times the<br />

volume of Europe. In the next issue of<br />

<strong>Finlays</strong> Magazine, I will be explaining<br />

more about what we are doing in Asia<br />

to accelerate our progress.<br />

As this is my first review of the Tea<br />

Extracts business since becoming Managing<br />

based upon dubious volume estimates from<br />

Vietnam and Brazil, in combination with<br />

huge rises in oil and copper positions,<br />

drove prices higher.<br />

The UK market for private label packing in<br />

which we operate, consolidated in late 2005<br />

with Apeejay becoming the new owners of<br />

Typhoo tea and subsequently joining forces<br />

with Gold Crown. These changes will result<br />

in further challenges due to the alteration<br />

in the competitive dynamic within the<br />

industry, especially when the continued<br />

battle of the brands is taken into account.<br />

It is pleasing to report that Sainsbury’s, our<br />

largest customer, continue to reap the just<br />

rewards resulting from the successful<br />

implementation of their turnaround plans.<br />

The new Asda business, which commenced<br />

in April, progressed well following its<br />

seamless integration into our normal<br />

operations. The growth achieved in 2006<br />

has established Finlay Beverages as the<br />

largest packer of private label tea in the UK<br />

retail market. We continue to work with our<br />

employees and customers in striving to<br />

remain the partner of choice within the<br />

industry.<br />

This growth in our business, combined with<br />

a fundamental belief in the need for<br />

continual change and improvement in order<br />

to sustain our operations, resulted in a<br />

decision being taken earlier this year to re-<br />

Director in April 2006, I should like to take<br />

the opportunity to introduce myself and<br />

explain something of my background.<br />

After studying Chemistry at the University<br />

of Sheffield I spent the early years of my<br />

career as a scientist with Glaxo Smith-Kline<br />

(pharmaceuticals) and Courtaulds (paints). I<br />

then moved over to marketing, spending<br />

nine years with Procter & Gamble, running<br />

businesses ranging from detergents to<br />

beauty care products, in the UK and<br />

Europe. This was followed by 14 years in<br />

the retail bakery business, as Managing<br />

Director of a large UK business, turning it<br />

from a loss-maker into a solid, profitable<br />

concern. After a spell in consulting for<br />

Wolseley (an International building<br />

products company) I joined Finlay Tea<br />

Extracts as Managing Director.<br />

In conclusion, I want to say that I am very<br />

proud to be involved with <strong>Finlays</strong>. I think<br />

we have a great business, with excellent<br />

hard working people and good future<br />

prospects. Our best years are yet to come.<br />

organise the tea factory. The project, due<br />

for completion in 2007, will increase<br />

capacities and efficiencies, whilst<br />

introducing innovative flexibility to both<br />

our processes and product.<br />

Underpinning all the progress achieved to<br />

date are the changes brought about within<br />

our culture. Key focus has been placed<br />

upon teamwork, support and respect for<br />

one another, knowledge sharing,<br />

communication and expertise. The positive<br />

consequences of our actions to date have<br />

seen improved employee motivation and<br />

morale.<br />

There have been some interesting<br />

developments during the course of the year<br />

within the areas of Corporate Social<br />

Responsibility and Ethical Trading, where<br />

greater consumer awareness has been<br />

reflected in initiatives by our retail<br />

partners. This has always been at the heart<br />

of the Group’s businesses, with<br />

commitment to employees, communities<br />

and the environment paramount; they are<br />

areas we feel well placed to address.<br />

The changing environment in which we<br />

operate with both its competitive and<br />

ethical dimensions will remain a key<br />

challenge, creating in turn both new and<br />

diverse opportunities for both Finlay<br />

Beverages and the group as a whole.<br />

23

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