News - Finlays

We have created a distinctive
visual identity for our Flowers,
Services and Logistics businesses,
in order to differentiate them
from the tea and beverages
businesses within the Group and
provide them with a stronger
presence within their markets.
They retain the Group brand
identity, but feature colour
palettes that are inspired by their
products, services and
environments. The Flowers visual
identity – comprising warm tones
– is inspired by the flowers we
grow and nurture on our estates
in Kenya, whilst the colour palette
for our Services and Logistics
businesses – comprising cool tones –
has been inspired by the
functions of the cold storage and
logistics business.
Developing our new visual identity
and creating the guidelines was
the first necessary stage in
re-launching the brand. The next
crucial steps will be its consistent
implementation across the Group,
as well as our future adherence to
these new standards.
Simon Large
Commercial Director
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