Port of Helsingborg Magazine Summer/Autumn 2002 - Helsingborgs ...

Good summer for the ferries
How did the ferry traffic fare this summer
We put the questions to three of the city’s shipping lines.
Scandlines
Henrik Rörbaek, Helsingborg-
Helsingør Line Manager:
“It was better than expected. We
have noted a marked increase during
the first eight months of the year. Shorttime
travel has increased substantially,
and this is one of the factors leading to
the improvement in the market situation.
Above all, the increase is in traffic
from Denmark to Sweden, which is
naturally related to the rate of exchange
between the two currencies. In addition,
we have been making intensive
marketing efforts in Denmark, and
these campaigns have produced
positive results.”
HH-Ferries
Jon Cavalli-Björkman, departing
Deputy Managing Director and Marketing
Executive:
“Our freight and passenger volumes
have both increased. A number of major
players have worked hard on marketing
the Öresund traffic, which has yielded
growth of the total market. In addition
to the Öresund Bridge, the Öresund
trains are also competing with the ferries.
We must use the weak Swedish krona
to attract Danes to Sweden. Germany
has traditionally been the destination of
Danish shoppers, just as Denmark has
been to us Swedes. It’s a matter of trying
to change habits, but that takes time.”
Sundsbussarna shuttle ferries
Per Svensson, Local Manager:
“The number of passengers has been
roughly the same as in previous
summers. The Swedish market has
declined, while the Danish market has
grown. Our combined tickets, that
include visits to Sofiero Palace and the
Fredriksdal Museum of Natural History,
have proved to be a successful venture.
Although a growing number of travellers
use their cars, the number of one-day
excursions to the nearby attractions in
the Öresund region is increasing. Our
location and accessibility are very well
suited to these one-day travellers.”
Published by the Marketing Department Port of Helsingborg
Box 821, SE-251 08 Helsingborg, Sweden. Phone: +46 42 10 63 00. Fax: +46 42 28 22 99.
E-mail: information@port.helsingborg.se. Internet: www.port.helsingborg.se
Front cover:The Oil Terminal
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