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CONFERENCES www.sportbusiness.com/marketplace/conferences SAILING ON A FAIR WIND world yachT racIng forum monTe -carlo - monaco 09-10.12.09 Yacht racing and sailing are today attracting some of the biggest names in corporate sponsorship as the sport continues to innovate, grow and reach out to new global audiences. The second edition of the World Yacht Racing Forum aims to capitalise on this interest and offer strategies, case studies and best practice in sailing sponsorship and major yacht racing events around the world to help grow the sport globally and increase its value and appeal to new investors. Leading speakers from inside and outside the sport will present case studies and challenge some of the sports most current issues including the value of sailing sponsorship, cost cutting measures for major events and developing new audiences and fan-bases for the sport. Highlights for the 2009 event include: over 40 international speakers and panel members; eight market driven panel sessions/debates with audience participation; over nine hours of networking sessions scheduled; over 35 exhibition showcase stands of cutting edge solution and technology providers and three evening social functions. Confirmed speakers include: Peter Gilmour, chairman, World Yacht Racing Forum; Mark Turner, CEO, OC Events; Knut Frostad, CEO of Volvo Ocean Race and Bruno Troublé, who founded the Louis Vuitton Cup. As last year, the World Yacht Racing Forum will be co-located alongside the Motorsports Business Forum. The annual conference on SporTS law london- uk 02.02.10 2010 marks the beginning of what some have called a “Golden Decade” for British Sport. In addition to the 2012 Olympic Games, Britain will host the 2015 Rugby World Cup, the 2013 Rugby League World Cup, the 2014 Commonwealth Games and perhaps even the 2018 FIFA World Cup. Sport and the business of sport will take an ever more prominent place in national affairs and this conference, chaired by Richard Verow, Head of Legal for Sky Sports, will consider all the key legal issues which affect sport and which will form such an important part of the planning and implementation of the Golden Decade. legacy lIveS london, uk 03.-05.03.10 Legacy Lives is back and is returning to London. Firmly established in the annual conference calendar, the event is a ‘must attend’ for everyone involved in the major events arena. Among the topics for discussion are: What positive impacts will bidding bring to our city How do we ensure that we deliver legacy benefits before, during and long after our event;How do we put economic, social and environmental sustainability at the core of our planning When and how can we create long term benefits across sport, the economy, tourism, business, education, social and community empowerment, the environment and culture And what best practice examples can we learn from Delegates will represent bidding cities; cities considering the merits of a future bid; National Olympic Committees; Local Organising Committees; major event rights holders; International Federations; local authorities and and numerous contributors to the world of sport and major events including the leading global firms working in this sector. daTe evenT locaTIon organISerS conTacT decemBer 2009 - SepTemBer 2010 Dec 8-9 Motor Sport Business Forum USA Orlando - USA IM2 GmbH +44 207 313 9180 Dec 9-10 Motor Sport Business Forum Europe Monte-Carlo, Monaco IM2 GmbH + 351 91 917 2287 Dec 9-10 World Yacht Racing Forum Monte-Carlo, Monaco Informa Yacht Group +44 20 8871 2354 Feb 2 Annual Conference on Sports Law - A Year in Sports Law London - UK Management Forum Ltd +44 1483 730071 Feb 22-23 ISPO SpoBiS Sport Business Summit Munich - Germany ESB Event Sport Business + 41 712237882 March 2-3 Soccerex European Forum 2010 Manchester, England Soccerex +44 208 742 7100 March 3-5 Legacy Lives 2010 London - UK PMP Legacy +44 207 6315500 March TBC Sport and Social Responsibility Summit London - UK SportBusiness Group +44 207 954 3439 April 21 Sport and New Media Manchester - England SportBusiness Group +44 207 954 3439 July 5 International Sports Tourism Conference Johannesburg, South Africa SportBusiness Group +44 207 954 3439 July 5-9 The World Sport Destination Expo Johannesburg, South Africa World Sport Destination Expo/SBG +44 207 925 0000 Sept TBC Sports Marketing 360 London- UK SportBusiness Group +44 207 954 3439 76 SportBusiness International • No.152 12.09
PEOPLE MOVES www.sportbusiness.com/marketplace/peoplemoves The SporTBuSIneSS guIde To who’S goIng where In The world of SporT and BuSIneSS ThIS monTh doug arnot was appointed by the London Organising Committee of the Olympic Games (LOCOG) to be responsible for the overall planning, co-ordination and delivery of London 2012’s Games Time Operations. The position will include integrating venues, sport, village, security, games services and broadcast functions. Arnot, who reports directly to CEO Paul Deighton, joined LOCOG at end October. Jean Todt was elected President of the FIA for a four-year term by the FIA General Assembly at its annual meeting in Paris. The FIA membership voted for Todt by a margin of 135 votes to 49 for his rival Ari Vatanen. There were 12 abstentions/invalid votes. lord mawhinney, Chairman of England’s Football League informed the League Board of his decision to stand down from the Chairmanship on in March 2010, after more than seven years in the role. Ian Ritchie, the Board’s independent director will oversee the process to select a new Chairman, which will include consultation with League clubs. mark hargreaves and Steve robinson were appointed to the management team of boutique sport and media management consultancy - Knowledge MGI. Hargreaves will become Chief Operating Officer and Robinson becomes Chief Technology Officer. Hargreaves joins from Manchester United, where he was General Manager of Man Utd Interactive. Robinson was an international WebSphere consultant and has previously been a consultant for both IBM Lotus Notes and Microsoft.NET technologies. peter kenyon, former Chief Executive of Chelsea FC and Manchester United, joined CAA Sports to lead its international efforts. Kenyon joins CAA Sports’ leadership team and will be responsible for guiding the agency’s growth overseas in areas including athlete representation, endorsements, sports properties for sales and sponsorship, media rights, and corporate consulting, among others. Additionally, Kenyon will develop CAA Sports’ London operations, helping to build a dedicated international sales and management team. michael whan was appointed as the new Ladies Professional Golf Association (LPGA) Commissioner. Whan, most recently President and Chief Executive Officer of Mission-Itech Hockey, has a background in golf, including serving as Executive Vice President and General Manager (North American Region) for Taylormade-adidas Golf. Whan will officially take the Commissioner’s office in January 2010. Jon Teeman was appointed Partner Development Director for TEAMORIGIN, the British challenger for the America’s Cup headed by Air Miles founder Sir Keith Mills. Teeman, a former Head of Partnership Marketing at Arsenal FC, will be responsible for securing commercial partners for TEAMORIGIN. Suresh kalmadi, the Indian Olympic Association President was re-elected unopposed as the president of the Asian Athletic Association (AAA). He was elected for another four-year term, from 2009 to 2013, at an AAA Annual General Meeting. He will serve his third consecutive term in office. Manchester United chief executive david gill, ex-Birmingham director karren Brady, Sports Minister gerry Sutcliffe, Sir keith mills, Sir martin Sorrell and the English Football Association’s former chief operating officer Simon Johnson stood down from England’s 2018 World Cup bid team in order to make the decision-making process more efficient. They will continue to advise the board. Former FA chairman geoff Thompson has been added to the new-look seven-man board, chaired by current FA chairman Lord Triesman. magnus malmros joined sport agency IEC in Sports, to work on special projects. Earlier this year, IEC agreed a deal with IAAF on World Athletics Series for Europe and Africa 2010-13. Malmros formerly worked with major events at the EBU. The first project for Malmros will be the international club team tournament in Marbella, Copa del Sol, where top teams from Scandinavia, Russia and Ukraine will compete for at total prize purse of SEK 2 million. archie norman, a former Conservative MP and Asda chief executive was named chairman of UK commercial broadcaster ITV – ending the two-month search for a successor to Michael Grade. Norman, who will take up the post in January, will start by overseeing the search for a new chief executive. dr. chungwon choue was elected for a third term as president of the World Taekwondo Federation at the General Assembly in October. Dr. Choue garnered 104 votes against 45 for Thailand’s Nat Indrapana, with one vote invalid. ouT and aBouT... enTrepreneurS are, By naTure, always looking forward. But, as people often remind me, it is important to reflect on what has been achieved. So, as 2009 comes to a close, it seems an appropriate time to look back at where we were at the beginning of this year. UR7s.com was very much a work-inprogress as 2009 began. Most of my typical week was spent chasing after every last detail prior to the site’s soft launch. With the aim of creating a portal that the Rugby Sevens community around the globe could call home, a first-class website was by far the most important job at hand. Early on, I had assembled the team of Tom, Robin and Stewart and at the turn of the year we moved into our first office after months rotating between coffee shops. How times have changed. A year on, we are preparing to move Diary of a Sport Business Entrepreneur office again and a typical week recently has seen me rushing from meeting international sports broadcasters, discussing the future for Sevens and their interest in this TV-friendly format of the game, to dinners with some old heroes of the game. I’m in touch with the RFU on an almost day-to-day basis, collaborating on plans to bring more structure into the UK Sevens season, and the press has become a significant part of my schedule too. Interest is growing considerably as we move forward. Add to this conference calls with the IRB and a number of tournaments around the world, a reception at the Australian High Commission, meetings with potential investors and plans for a business tour of Australia and New Zealand in Q1... and I should probably not leave out the smooth running of a global Rugby Sevens website! One valuable lesson that I have learned is that patience is key amongst all of the excitement and drama involved with being a sports entrepreneur. It is often not until you go through this process of reflection that you realise just how far you have come. Considering the tangibles - whether financial, our products, website traffic and employees - and the intangibles - such as goodwill, relationships, brand positioning and PR - I can see that giant strides having been made in an encouragingly busy 2009. We are still merely in the foothills and can’t climb the mountain fast enough. But we must take stock, if just for a moment, and acknowledge how well we’ve done to get here. Then, I can look ahead to next year’s ascent with confidence. Tim Lacey, founder, Ultimate Rugby Sevens SportBusiness International • No.152 • 12.09 77
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SIR KEITH MILLS On the America’s
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12.09 CONTENTS SportBusiness Intern
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UPDATA 12.09 FERRARI SLUMP SEES RAT
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COMMENT “The deal covers all terr
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INSIGHT MIRIAM SHERLOCK Editor Spor
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aGeNDa aMerICa The ParIah rick Burt
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BRANDS & MARKETING SHORTSTOP MARETI
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SHORTSTOP BRANDS & MARKETING MARETI
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MEDIA SHORTSTOP Al Jazeera: Pan-Ara
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MEDIA SHORTSTOP IPL: Entertainment
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EVENTS SHORTSTOP 2020 OLYMPICS: Tur
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EVENTS PLAYING IT THE AMERICAN WAY
Page 26 and 27: sAiling inTo The fuTure As PrinciPA
Page 28: This has been an unhappy period for
Page 31 and 32: NAMING RIGHTS Tottenham FC/PA Archi
Page 33 and 34: Ultimate Sports Websites Creating a
Page 35 and 36: FACILITIES Venue: Yas Marina Circui
Page 37 and 38: 2010 FIFA World Cup South Africa Of
Page 39 and 40: SPORTS EVENT MANAGEMENT AWARDS 2009
Page 41 and 42: TRIP FROM BRUSSELS TO LONDON : 250@
Page 43 and 44: ISEMS Innovative Event Marketing 20
Page 45 and 46: A pArtnership thAt mAkes the differ
Page 47 and 48: SECURITY GOLD: Sword Event Guard In
Page 49 and 50: F1 has kept its show on the road -
Page 51 and 52: MOTORSPORT: SPONSORSHIP Top Motorsp
Page 53 and 54: Countries Without a Domestic F1 GP
Page 55 and 56: MOTORSPORT: FORMULA ONE “Hospital
Page 57 and 58: MOTORSPORT: RALLY l’Automobile (F
Page 59 and 60: As one of motor racing’s top-3 an
Page 61 and 62: MOTORSPORT: MOTORCYCLING Of these,
Page 63 and 64: Thanks to Channel 4, whose racing o
Page 65 and 66: Sports Tourism: Strategies for Succ
Page 67 and 68: INTERNATIONAL FOCUS MIDDLE EAST STR
Page 70 and 71: SIR CRAIG REEDIE IOC EXECUTIVE BOAR
Page 72 and 73: THE WORLD’S TOP 20 … MOST INFLU
Page 74 and 75: #1 A MATTER OF INFLUENCE THE MARGIN
Page 78 and 79: SportBusiness Marketplace now offer
Page 80 and 81: www.sportbusiness.com/marketplace/o
Page 82 and 83: PEOPLE hard work. On a personal lev
Page 84: PRETORIA, SOUTH AFRICA - JUNE 18: G
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