Gail Anderson - Executive Agent Magazine

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The greatest, easiest, and most profitable leverage in
real estate sales is becoming a listing agent
calls, ad calls, and Internet leads to convert to both buyers
and sellers. It allows you to raise your personal profile
in a neighborhood to generate future business. An agent
who works with buyers almost exclusively has no profile.
What is a listing worth to you beyond just making a
commission from the sale One of the numbers I tracked
was additional revenue and additional transactions created
through securing a listing. For me, I tracked an average
of 1.68 transactions for every listing I took. By
pounding a sign in someone’s yard instead of working
with a buyer, I enjoyed the leverage of another .68 of a
transaction. Track the buyers generated and converted
from your listings, the sellers who buy through you,
and listings you generate additionally because you sold
the house down the street. I am sure that you will find
leverage from every listing you take. I am sure your
ratios will be as good or better than mine.
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