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Annual Report 2012 EUROPE BELGIUM BULGARIA ... - Duferco

Annual Report 2012 EUROPE BELGIUM BULGARIA ... - Duferco

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<strong>Duferco</strong> Danish Steel<br />

Denmark<br />

Production (mt)<br />

(01/10/11 - 30/09/12)<br />

151,000 105<br />

Employees<br />

as of 30/09/12<br />

The production<br />

hours were reduced<br />

by almost 20%,<br />

but thanks to<br />

improvements in<br />

efficiency and yield,<br />

the y-o-y prime<br />

production decreased<br />

by only 10%.<br />

During <strong>2012</strong>, <strong>Duferco</strong> Danish Steel<br />

concentrated its efforts on restructuring<br />

and adjusting the mill to the demands of<br />

the feeble European market.<br />

The production hours were reduced by<br />

almost 20%, but thanks to improvements<br />

in efficiency and yield, the y-o-y prime<br />

production decreased by only 10%.<br />

The economic slowdown in the Eurozone<br />

was reflected in a lower consumption<br />

of Merchant Bars, especially in the<br />

construction sector. In spite of this, DDS<br />

succeeded in increasing its share in the<br />

key markets of Scandinavia and Germany.<br />

At the same time, steel tourism outside<br />

these markets was reduced significantly.<br />

The imbalance between demand and<br />

supply in the European Merchant Bar<br />

market resulted in a spread between<br />

billets and finished products that was too<br />

low to cover its cost in full.<br />

Therefore, the Management focused<br />

on a reduction of gas and electricity<br />

costs and the rationalisation of its<br />

workforce, as well as on optimising<br />

processes.<br />

In close cooperation with <strong>Duferco</strong><br />

La Louvière, <strong>Duferco</strong> Danish Steel<br />

succeeded in developing quality steel<br />

round bars for forging and peeling.<br />

DDS continues to concentrate on offering<br />

a high level of service, quality, flexibility<br />

and diversification of special steel grades.<br />

2013 will once again be a challenging<br />

year in which <strong>Duferco</strong> Danish Steel seeks<br />

to consolidate its position as one of<br />

the leading Merchant Bar producers in<br />

Northern Europe.<br />

30 | <strong>Duferco</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2012</strong>

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