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who is the redheaded stepchild of allstate's Distribution system?

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Letters to NAPAA<br />

An agent friend <strong>of</strong> mine asked me why<br />

Allstate wants agents to be S Corporations.<br />

As a CPA, I believe I can shed<br />

some light on <strong>the</strong> reason why. If you are<br />

an S Corp, Allstate <strong>is</strong> contracting with<br />

a corporation, not an individual. Th<strong>is</strong> <strong>is</strong><br />

a pretty fuzzy line, but apparently <strong>the</strong>y<br />

think <strong>the</strong>y can sidestep <strong>the</strong> independent<br />

contractor <strong>is</strong>sue th<strong>is</strong> way. If you were an<br />

LLC, which <strong>is</strong> much more popular at <strong>the</strong><br />

present time, you can elect to be taxed as<br />

an individual, partnership or a corporation,<br />

giving you much more flexibility.<br />

I faithfully keep up with <strong>the</strong> news regarding<br />

Allstate and NAPAA. I’m very<br />

excited that agents are hanging on in anticipation<br />

<strong>of</strong> NAPAA winning <strong>the</strong> war.<br />

I have to tell you th<strong>is</strong> true, but unbelievable<br />

story. During a break at a CE class I<br />

was attending, I approached a couple <strong>of</strong><br />

Allstate agents that I knew very well and<br />

asked <strong>the</strong>m how <strong>the</strong>y were wea<strong>the</strong>ring<br />

<strong>the</strong> storm at Allstate. One <strong>of</strong> <strong>the</strong> ladies<br />

looked me dead in <strong>the</strong> eyes and asked,<br />

“What storm are you talking about” I<br />

relied, “You know, <strong>the</strong> 20% comm<strong>is</strong>sion<br />

change, <strong>the</strong> 90-day termination letters<br />

that are being sent to your 20-to 30-year<br />

agent friends and all <strong>the</strong> o<strong>the</strong>r changes<br />

<strong>the</strong> company <strong>is</strong> implementing.”<br />

She responded by saying, “I don’t get<br />

involved in Allstate’s business; I try to<br />

keep a low pr<strong>of</strong>ile so <strong>the</strong>y won’t bo<strong>the</strong>r<br />

me. And I never read any <strong>of</strong> <strong>the</strong> negative<br />

news about Allstate, because nine<br />

times out <strong>of</strong> ten <strong>the</strong> stories are grossly<br />

overstated.” I couldn’t believe what I was<br />

hearing. She was in complete denial. She<br />

has a book <strong>of</strong> about 1,500 customers, so<br />

she’s not a small agent by any means. The<br />

o<strong>the</strong>r friend just l<strong>is</strong>tened, but finally said,<br />

“I really don’t want to get involved in any<br />

conversation regarding Allstate because it<br />

truly <strong>is</strong> not safe or w<strong>is</strong>e to do so.” They<br />

seemed so jittery and truly frightened to<br />

talk about Allstate. I was awestruck at<br />

how much <strong>the</strong>y had changed since last<br />

year, when I left <strong>the</strong> company. I really felt<br />

sorry for <strong>the</strong>m.<br />

For economic reasons, I am contemplating<br />

resigning from <strong>the</strong> large independent<br />

agency network I signed up<br />

with last year after I left Allstate. Can<br />

you tell me how th<strong>is</strong> will affect <strong>the</strong> relationships<br />

I have establ<strong>is</strong>hed with <strong>the</strong><br />

companies <strong>the</strong>y set me up with Will<br />

<strong>the</strong>y stop paying me for <strong>the</strong> renewals<br />

Right now I can’t see <strong>the</strong> point in paying<br />

<strong>the</strong> independent agency network a percentage<br />

<strong>of</strong> my comm<strong>is</strong>sions or renewals.<br />

I want to keep it all! Besides, th<strong>is</strong> agency<br />

network has done very little else for me.<br />

Editor’s response: I suspect that <strong>the</strong> relationships<br />

<strong>the</strong> network helped you establ<strong>is</strong>h<br />

will end, but it <strong>is</strong> possible that some <strong>of</strong> <strong>the</strong><br />

carriers may <strong>of</strong>fer you a contract. The problem<br />

will be trying to write enough business<br />

to meet <strong>the</strong> minimum production commitment<br />

you’ll have to agree to when you sign<br />

a contract with <strong>the</strong>m. It <strong>is</strong> not likely that<br />

you could sat<strong>is</strong>fy <strong>the</strong> commitments <strong>of</strong> all <strong>the</strong><br />

carriers you represent. In fact, you may have<br />

trouble meeting <strong>the</strong> commitment <strong>of</strong> even<br />

a single carrier. As an example, Allstate’s<br />

minimum premium commitment for independent<br />

agents <strong>is</strong> $700,000, and <strong>the</strong>y’re just<br />

one carrier. $700,000 in premium would be<br />

impossible to achieve for almost any agent,<br />

unless <strong>the</strong>y are able to roll business over<br />

from ano<strong>the</strong>r company. That <strong>is</strong> why smaller<br />

agents, <strong>who</strong> want to represent top-tier companies<br />

like Travelers, Zurich, etc., are usually<br />

better <strong>of</strong>f going with a cluster network<br />

until <strong>the</strong>y establ<strong>is</strong>h a book <strong>of</strong> business that’s<br />

large enough to sat<strong>is</strong>fy <strong>the</strong> commitments <strong>of</strong><br />

<strong>the</strong> carriers <strong>the</strong>y want to represent. The benefit<br />

<strong>of</strong> a cluster group <strong>is</strong> that you generally<br />

don’t have to worry about sat<strong>is</strong>fying premium<br />

commitments or quotas. The cluster/<br />

network you are with currently may not be<br />

<strong>the</strong> right group for you, but <strong>the</strong>re are many<br />

o<strong>the</strong>rs to choose from. However, if you think<br />

you can get along without <strong>the</strong> companies<br />

that <strong>the</strong> network provided, you can try flying<br />

solo with <strong>the</strong> companies you’ve picked up<br />

on your own. But as for <strong>the</strong> business you’ve<br />

written with <strong>the</strong> network, I suggest that you<br />

refer to your contract as it should include a<br />

prov<strong>is</strong>ion for ownership <strong>of</strong> <strong>the</strong> policies you<br />

have written.<br />

Years ago, prior to starting with Allstate,<br />

I worked as a Regional Manager<br />

for a div<strong>is</strong>ion <strong>of</strong> Cadbury Schweppes.<br />

They purchased a company that was <strong>the</strong>n<br />

merged into <strong>the</strong> div<strong>is</strong>ion where I worked.<br />

The person <strong>who</strong> hired me and later<br />

promoted me wound up losing h<strong>is</strong> job.<br />

Shortly <strong>the</strong>reafter, everyone, including<br />

myself, was phased out under a management<br />

reorganization program. While I<br />

certainly didn’t agree with <strong>the</strong>ir actions, I<br />

understood that <strong>the</strong>y legally were within<br />

<strong>the</strong>ir rights. The difference between <strong>the</strong><br />

way <strong>the</strong>y treated us and <strong>the</strong> way Allstate<br />

treats <strong>the</strong> agents <strong>the</strong>y terminate <strong>is</strong> night<br />

and day. They gave us a six-month severance<br />

package, paid our health care for six<br />

months, paid to have us go to Princeton<br />

University for a one-on-one counseling<br />

session – including airfare, hotel and a<br />

per diem – on how to transition into a<br />

new position. We received o<strong>the</strong>r benefits,<br />

as well, which <strong>the</strong>y gave us because <strong>the</strong>y<br />

were focused on <strong>the</strong>ir employees overall<br />

and wanted <strong>the</strong> rest <strong>of</strong> <strong>the</strong>m feeling that<br />

<strong>the</strong>y are working for a good and caring<br />

company.<br />

Thank you so much for providing me<br />

with a smile on Oct 31st, my last day at<br />

Allstate. Your call was so totally appreciated!<br />

In <strong>the</strong> weeks leading up my final<br />

day, more and more people told me <strong>the</strong>y<br />

prefer smaller hometown agencies like<br />

mine because <strong>the</strong>y have personal connections<br />

and don’t have to drive outside<br />

<strong>the</strong>ir community to v<strong>is</strong>it <strong>the</strong>ir insurance<br />

agent. I know <strong>the</strong> world <strong>is</strong> changing,<br />

but <strong>the</strong>re are some things that cannot<br />

be replaced.<br />

I had a good run and I was able to ra<strong>is</strong>e<br />

my son in <strong>the</strong> same community where we<br />

lived, worshipped and worked.<br />

Thanks again Nancy for your kind<br />

words and all that you are doing for <strong>the</strong><br />

12 — Exclusivefocus Winter 2011/2012

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