$1.5BN OF THE WORLD’S BEST HOMES
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Does your company benefit significantly from being<br />
based in London Do you have any plans to establish<br />
offices elsewhere in the world<br />
Yes the company benefits from being London based.<br />
Not only did we benefit from the luxury residential<br />
boom in London but we also appeal strongly to foreign<br />
developers and private high profile clients who want<br />
the kudos of working with a London based designer. In<br />
growing luxury residential markets such as São Paulo<br />
and Miami’s Edgewater district, a notable British designer<br />
can potentially set a project apart and is promoted<br />
as part of their sales and marketing campaigns.<br />
United employs designers from all over the world and<br />
10 languages are spoken in the office. When we are<br />
working on international projects we send out one<br />
of our designers to carry out extensive research and<br />
oversee and manage the project. We do not currently<br />
have plans to establish offices elsewhere.<br />
Operating at this end of the property market, you have<br />
clearly worked with some high-profile clients [UDP's<br />
website mentions Bruce Willis as a client]. Are you at<br />
liberty to tell us more about any other well-known individuals<br />
you have worked with and the types of projects<br />
you have completed for them<br />
St James private residence 3rd floor lounge<br />
I have had the pleasure of working with many high profile<br />
clients over the years. They include Bruce Willis, as<br />
you have mentioned, for who I designed a beach residence<br />
in the Turks and Caicos Islands and an apartment<br />
in Manhattan, Bono and Edge from U2, Bryan Adams,<br />
Brad Pitt, George Clooney and Rande Gerber to name<br />
a few. I am not at liberty however to disclose any more<br />
information on these projects.<br />
Are there any particular projects you have worked on<br />
that stand out for you as achievements<br />
The Heron which launched recently stands out as<br />
a great achievement as it was a groundbreaking residential<br />
project and represents the height of luxury<br />
living at the heart of the City. The project required<br />
a luxury hotel flavour and took about 5 years of extensive<br />
research and planning to complete. It has since<br />
been nominated for several ‘Development of the Year’<br />
awards and the South Penthouse [host venue for the<br />
Ultra Primus launch event] is currently on the market<br />
for £15,000,000<br />
ultraprimus.com<br />
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