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INTERVIEW | JEFF BUERGER Jeff Buerger, Denver, Colorado HallHall.com +1 303 861 8282 through the power of video imagery. What we hoped for has happened in terms of the implementation of video, specifically the aerial component. Prospective buyers are able to get a much better understanding of a ranch through this medium while being captivated by natural beauty and simultaneously learning more about the property. Sellers, of course love to see their property highlighted in a way that appeals to their business savvy and emotional attachment to the property. The video becomes more than just an effective marketing tool. Have you found that videography is a niche method only to be used at the very top of the market or do you think it will become a mainstream tool How useful are videos for marketing Ultra Prime Properties – a sector known for its dependence on networking and personal referrals Without question I am 100% convinced videography will be a mainstream tool as it should be. For people that get it, video is already mainstream and has been for quite some time. I personally feel any high end marketing venue will benefit from professional videography services in general. Properties that are truly unique deserve to be recognized well beyond simple photography. Video benefits both buyer and seller. A quick Google search will present an overwhelming amount of evidence to support the use of video in nearly any market that specializes in selling a product. As an example Google is 53x's more likely to index a website with proper video content. Conversions are substantially increased and the use of video dramatically enhances SEO across the board. Clearly the name of your company [Aerial Imaging] implies that you are able to produce aerial videos and photographs but how much interest do you get from realtors and individuals wanting you to also capture non-ranch properties We started Aerial Imaging Productions with an emphasis on marketing ranches through me being a partner at Hall and Hall. I wanted to do something completely outside of the proverbial box, very creative, artistic, and innovative. As a result of our beginning focus, we have been very fortunate to branch out into areas that frankly, we did not expect. Generically speaking we have been hired by very diverse clientèle including, production companies, music video producers, outdoor adventure companies, industrial parks, commercial and residential real estate and many other businesses and people. When we started AIP we wanted to have a strict business focus that provides tangible and added benefits to businesses and their story. Advancement in technology and increased use of unmanned aerial vehicles will grow exponentially, however, capturing video is simply the first step in the process. Telling the story in a compelling, informative and professional way is equally challenging. At Hall & Hall, in addition to the Great Western Ranch you deal with a number of high-end ranch properties (the company has numerous $10m+ listings on their books). How has the market performed for these properties in recent years Hall and Hall has been and continues to be the leader in the US in terms of specialising and marketing premier ranches. We specialise in three asset classes, traditional working ranches, farmland and recreational properties. We typically have around 120 ranches for sale at any given time. When I first started selling ranches my mentor used to say; "land is the one thing that can never be reproduced, there will never be an over supply and if the property possesses the right physical characteristics it will be a good long term investment. As a partner at Hall and Hall we deal with very discerning and sophisticated buyers looking to diversity their holdings. During last three years we have sold over a billion dollars of ranch real estate. The strength of market continues to be large holdings in terms of acreage that offer distinctive physical attributes like a significant river, resident elk herd, viable livestock operation, etc. To what extent did the financial crisis affect transactions in this space Is activity back to pre-crisis levels yet Like all markets, the ranch market was impacted. We experienced a substantial slow down, however, ownership of a ranch is a luxury item, regardless of market ups and downs the ranch market is always resilient. It is a difficult thing to adequately articulate how the market impacts ranch sales. At the end of the day in an up market, obviously we perform well. In a down market a small percentage of sellers find themselves in a challenging financial position thus presenting good buying opportunities. The reality is that the vast majority of our selling clientèle is for the most part insulated from market conditions and rarely in a position whereby they are forced to sell. All in all, an investment in land is intelligent and presents a long term alternative to traditional investment strategies. To be candid a challenge with any of the asset classes we sell is they do not have the liquidity of most other investments. Additionally, it’s difficult to analyse as it does not lend itself to any easy investment formula. Does the international buyer factor in to the US ranch market or is it still dominated by domestic buyers I would say the market in the US to acquire ranch, farm and recreationally oriented real estate is heavily influenced by US buyers, naturally. Ironically enough, I have been engaged as a buyer's agent for a buyer from the UK that is a very recognizable family by name across the world. We are in the process of putting together two, potentially three contiguous ranches that will present a "legacy" and large acreage high end ranch in Colorado. It is challenging for international buyers to acquire 70 Feb 2015
QUEMADO | NEW MEXICO (CATRON AND CIBOLA COUNTIES) Great Western Ranch $59.5m SOLD This vast four-season ranch covers 457 sq. miles of western New Mexico. Its 176,805± deeded and 115,974± leased acres include productive livestock grazing, trophy hunting, ancient petroglyphs, 56 wells, irrigated fields, hunting lodge, staff housing and utility buildings. BIG SANDY | MONTANA | USA IX Ranch $18m 126,000± acres (59,809± deeded) – 9,000± are tillable. From Big Sandy eastward 30 miles; carries 3,000± cows plus elk, deer, antelope, upland birds. This is not an offer to sell or a solicitation of any offer to buy any securities. Offers are made only by the authorized offering materials. To obtain further information, you must complete an investor questionnaire and meet the suitability standards required by law. For more information, please contact David Johnson, broker, at (406) 587-3090 or davej@hallandhall.com. ultraprimus.com 71
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THE WORLD’S ULTRA PRIME PROPERTIE
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$1.5BN OF THE WORLD’S BEST HOMES

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