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INTERVIEW | JEFF BUERGER<br />
Jeff Buerger, Denver, Colorado<br />
HallHall.com +1 303 861 8282<br />
Jeff Buerger<br />
Hall & Hall<br />
HOW TO SELL A $59M RANCH<br />
fast and competitive real estate market,<br />
agents are increasingly turning to video as a<br />
means of differentiation and improvement of<br />
In<br />
a<br />
their online offering. As agents for the landmark<br />
sale of the $59m Great Western Ranch (New Mexico)<br />
in 2014, Hall & Hall knew exactly who to use for the<br />
creation of an enticing marketing video – Aerial Imaging<br />
(a company owned by Jeff Buerger of Hall & Hall). The<br />
result of their collaboration was a spectacular showcase<br />
of one of the world's most impressive private landholdings,<br />
with a cinematic production which brought<br />
the property to life. In our conversation with Jeff we<br />
discussed transaction activity in the ranch market and<br />
what it takes to create exceptional property videos.<br />
Tell us more about the Great Western Ranch (recently<br />
sold with an asking price of $59.5m). How long did it<br />
take your company to shoot and edit the video<br />
Great Western Ranch is a rarity in the ranch world primarily<br />
due to it's size and overall diversity. The ranch is<br />
300,000 acres and 457 square miles; and as you can imagine<br />
it is difficult to cover. Due to vastness of the property<br />
it took our crew one full week to shoot. We had over<br />
six hours of content and took around a month to complete<br />
the edits including the teaser and feature videos.<br />
When did you recognise that videography could play<br />
a major role in marketing properties<br />
Static imagery is just that, it's static. Aerial Imaging<br />
Productions was originated with the idea of an emphasis<br />
on story telling in a compelling and cinematic way<br />
68 Feb 2015