$1.5BN OF THE WORLD’S BEST HOMES

THE BUYING AGENT
Penny Mosgrove
QUINTESSENTIALLY ESTATES
We are running late. The CEO of Quintessentially
Estates (QE) is waiting for us in
the bar of Belgravia's Halkin hotel and
Google Maps has unfortunately sent
us elsewhere. Despite her incredibly hectic lifestyle –
finding properties around the world for the clients of
QE – Penny Mosgrove is rather relaxed about our late
arrival and instantly apologises in advance for the client
telephone calls she will have to take during our meeting.
Client service is everything to the Quintessentially
brand and no exception is made at their international
property company. With six offices globally and more
in the pipeline – the next being Los Angeles and Monaco
– Penny is ambitiously driving the business forward
to create a truly global property search agency.
With a passion for property instilled in her as a youngster
by her father, through his own property development
business, Penny was running an estate agency branch at
just 23, and somewhat inevitably was then drawn to the
London property market – both as a commercial property
agent and as an investor. Originally recruited as a buying
agent for QE, she quickly proved her ability to manage
the multitude of demands from their global client
base and was promptly appointed to head the business.
As QE effectively operates as a separate entity from its
parent company, it also services the requests of individuals
who are not clients of the Quintessentially concierge
service although, naturally, the wealthy client base of the
latter is a significant and valuable source of business for
Penny's agents around the world.
A GLOBAL CONCIERGE NETWORK
The Quintessentially brand is now synonymous with
lifestyle concierge services. With 67 offices around the
world, 23 specialist businesses, 35 languages spoken
by their employees, an unparalleled network of contacts
at their disposal and a client list comprised of the
global elite, Quintessentially is the ultimate concierge
service – a way for cash-rich, time-poor individuals to
manage their lives and experience the unique and the
impossible. If it's a table at a fully-booked restaurant,
a private jet booking, a dinner for two on an iceberg
or a party for two hundred at the pyramids, Quintessentially's
team will deliver and it is this ability to assist
in every area of their clients' lives which led them to
create QE.
BARCELONA, IBIZA, NEW YORK AND L.A.
Intimately knowledgeable about the London property
market, partly as a result of personally owning a property
portfolio in the capital, Penny gets very much involved
in QE's day to day activities whilst also overseeing
and liaising with her global team of property finders.
Offering search services for both buying and short or
long term rentals, the QE team is asked to look everywhere
for everything to satisfy the full spectrum of demands
from their clients (Quintessentially concierge offers
a range of service levels which means that although
all clients are of course successful individuals, some are
prosperous professionals whilst others are global entrepreneurs
with a huge range of interests). Thus a typical
day in the life of a QE employee might involve viewing a
£500,000 investment property in London, dashing off
to some of London' finest boutiques to fulfil a client's
request for their new home and then a conference call
with agents in Ibiza to locate an Ultra Prime villa.
Bursting with interesting stories (although many details
she is not at liberty to divulge), Penny was once
contacted in the middle of the night by an entrepreneur
who was on his way to Rio de Janeiro to view
some properties previously identified by Penny's team.
Summoned to join him, she was on a flight to Brazil the
following morning to accompany the client on viewings
and within days had completed a deal on an Ultra
Prime penthouse overlooking Copacabana beach –
all to ensure that the client had a suitable base in the
country during the FIFA world cup. Other assignments
have taken her to Barcelona, Ibiza, New York and L.A. –
the last of which is the destination for QE's next phase
of expansion. Having opened in Ibiza during 2014 and
now with a new office in one of L.A.'s most prestigious
locations, QE is riding the wave of global Ultra High
Net Worth population growth and looks likely to be
a significant force in the property industry
108 Feb 2015