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INTERVIEW | GARY HERSHAM – BEAUCHAMP ESTATES<br />

London is, has and always will be a city that is the focal<br />

point of purchasers' attention in the world. London,<br />

because of all its safety factors is a magnet for the very<br />

rich to come and live. In my 40 year career, I have seen<br />

a constant stream of rich buyers coming in to London<br />

and buying their homes throughout that period. There<br />

have been one or two pockets of quiet, for example, the<br />

most recent was the post-Lehman's period but if one<br />

looks at what happened up to the Lehman's situation<br />

in terms of sales over £25m there were probably something<br />

like 20 sales in the year prior to that September<br />

but if you take the twelve months from the following<br />

March there were over 40 sales. So the answer is very,<br />

very simple; I believe very firmly that neither markets<br />

nor political situations, nor taxation will ever effect the<br />

desire of the rich to buy prime central London property.<br />

Does continued rhetoric about mansion tax (in the UK)<br />

have any effect at all on the decisions at the top end of<br />

the market<br />

Well its not a question one can answer in one go. Certainly<br />

there are going to be people who won't be terribly<br />

happy with having to pay a mansion tax but with<br />

stamp duty now at 12% for the top end of the market<br />

(15% in a corporate envelope), will an additional annual<br />

tax affect the value I think if people need to or want to<br />

buy in London, they will understand that's one of the<br />

prices of owning a house in London.<br />

But the other thing that people [when they comment<br />

on Ultra Prime property] don't seem to ever focus<br />

on is 'what is the running cost of a £20m or £30m<br />

house'. You have all of the ancillary costs of running<br />

a house – not related to water, light, gas and electricity.<br />

What a man has to take out of his pocket to pay<br />

to keep his house in the way he wants to keep it with<br />

food, guests, wine, staff, cars, drivers etc. I think you've<br />

got to say as a general rule, a £25m property can cost<br />

somewhere between £0.5m and £1m per annum to run<br />

and so everything else pales in to insignificance.<br />

With regards to France (Beauchamp Estates has<br />

a Cannes office), has the relatively unfavourable tax<br />

and general political climate affected the decisions of<br />

UHNW buyers<br />

There have been some very big sales in the South<br />

of France. Of course there is taxation if you transfer<br />

an asset. There's a huge amount of tax to be paid<br />

if you dispose of an asset within a certain period of<br />

time and I believe that period is now 30 years but<br />

generally speaking, if you look at the time frames of<br />

people buying in the south of France, it's not a question<br />

of 'will I have to pay tax if I dispose of it', they're<br />

buying it for the long term and will hold forever so<br />

it doesn't really count. There are two types generally<br />

in the top end of the market there, the Arabs<br />

and the eastern Europeans, and they're not tending<br />

Neither markets nor<br />

political situations, nor<br />

taxation will ever affect<br />

the rich's desire to buy<br />

prime central London<br />

24 Feb 2015

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