$1.5BN OF THE WORLD’S BEST HOMES
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Can you tell us about some of the projects you are currently<br />
working on<br />
We are currently working on several luxury residential<br />
projects in London which include One Nine Elms<br />
for Wanda One(UK) Ltd, Riverwalk for Ronson Capital<br />
Partners, Lille Square and Earls Court for CAPCO,<br />
Southbank Place for Canary Wharf and Qatari Diar<br />
and St John’s Wood Square for Craigewan.<br />
We are also working with the Related Group on<br />
several projects in Brazil such as V House Boutique<br />
residences in Faria Lima (São Paulo’s answer to<br />
Bond Street or Fifth Avenue) and a project called<br />
Parque Global. United was responsible for the branding<br />
as well as the design. United always carry out extensive<br />
research for every project we are involved in<br />
and this research leads the branding, narrative and<br />
design. We were impressed to discover that the city<br />
of São Paulo has more than 30 parks and over 15 million<br />
square meters of green space. Parque Global sits<br />
at the heart of this space. The city is also well known<br />
for its international and cultural diversity. We wanted<br />
to celebrate this with a unique residential concept.<br />
As a result our branding and design for the 5 luxury<br />
residential towers was inspired by 5 international<br />
parks. Prospect and Sempione towers have recently<br />
One Tower Bridge Cambridge Penthouse<br />
launched and are already 90 percent sold. We have<br />
some major projects in the pipeline for Brazil off the<br />
back of this successful project.<br />
Finally we are designing new projects in Miami’s exclusive<br />
Edgewater district, including Paraiso Bay which<br />
is currently under construction. Prior to the launch The<br />
Related Group experienced record sales, including international<br />
DJ David Guetta and world tennis champion<br />
Arantxa Sánchez Vicario.<br />
At what stage in the process does UDP generally get<br />
involved with new residential projects<br />
United is involved from the beginning and work closely<br />
with the architect and/or developer. We understand<br />
how important functionality is and how we can add<br />
value to their space plans. We have years of experience<br />
and know what connoisseur clients are looking for. We<br />
carry out all the aspects of the design from the architectural<br />
review to the implementation on site.<br />
How much of a different approach is needed when<br />
working with Ultra Prime properties (compared to the<br />
'standard' luxury market) Is there an additional level<br />
of expectation from clients because of the monetary<br />
amounts involved<br />
ultraprimus.com<br />
31
Change language